Steven Muro, president of Fusion, will be moderating the Organic Sales Data Dive and Analysis retail breakout session on Dec. 5, during the Organic Grower Summit (OGS) in Monterey, California. The OGS brings together organic growers and producers to share information, network and attend educational sessions with the production supply chain and support providers.
“I’m looking forward to facilitating the highly anticipated discussion about organic, supply, consumer and retail trends across the U.S.,” said Muro. “We will have experts sharing their thoughts to reveal how future changes in this expanding market can impact the growers of organic produce.”
Matt Seeley, co-founder and CEO of the Organic Produce Network, a sponsor of the summit, selected Muro as the moderator for this data-driven topic. Muro brings years of expertise in fresh produce as his marketing agency specializes in bringing insights and analysis to a variety of commodity boards and produce companies to help them strategize and develop actionable plans.
“Organic produce continues to be a significant contributor to California produce sales,” said Muro. “Organic produce sales exceeded $826 million in California last year with more than a 79 percent price premium over conventional produce.” (Data source: IRI/FreshLook – California region, 52 weeks ending 12/31/2018)
The featured speakers at the Organic Sales Data Dive and Analysis retail breakout session are Laura Batcha, CEO and executive director of the Organic Trade Association, and Mike Galaburda, client director for Nielsen. Both speakers give their perspective on how changes and trends are impacting the future of the growing organic industry.
“This session will provide attendees with insights that will help them make better and more informed decisions for their business. It is an interesting market with a lot of potential for future growth,” Muro said.
The Organic Sales Data Dive and Analysis retail breakout session will be located at the Steinbeck Ballroom in the Monterey Conference Center in Monterey, California. It takes place Dec. 5, from 9 a.m. until 9:50 a.m.