Ordergroove, a relationship commerce firm, was awarded a new patent by the United States Patent and Trademark Office (USPTO). Initially filed in 2013, U.S. Patent No. 10,453,112 describes the incorporation of a subscription ordering system into online merchants’ websites as an integrated part of the existing checkout experience unlike other subscription solutions that require a separate shopping cart.
Subscriptions, memberships and other recurring revenue experiences are challenging to integrate into online commerce website technology in a way that allows a shopper to checkout with one-time purchases, subscriptions or both from the same website location. Ordergroove says through its patented One Checkout, the shopper’s journey is seamlessly combined, enabling a ”single cart” experience that streamlines and simplifies the purchasing process.
For merchants, this seamless cart integration can improve subscription enrollment rates by as much as 40 percent when compared to separate subscription shopping carts, according to the company. Additionally, One Checkout eliminates the burden of maintaining separate product catalogs for two different checkout systems and other duplication of effort around reporting, analytics and affiliate program management. This patent is part of Ordergroove’s effort to deliver innovation that improves the shopping experience.
“To achieve our vision of making consumers’ lives easier with frictionless shopping experiences, we recognized early on that an integrated checkout was critical to the adoption of subscriptions and other recurring revenue experiences,” said Greg Alvo, CEO of Ordergroove. “We are proud to see our work recognized by the U.S. Patent Office, and we expect that One Checkout will become a must-have requirement for any brand or retailer serious about accelerating recurring revenue growth.”
This is Ordergroove’s third patent issued by the USPTO.
