Center Store [email protected] Independent Store News Merchandising Southwest Suppliers

Martin’s Potato Rolls Now Available In Texas Stores

Martin's Potato Rolls Texas

Martin’s Famous Potato Rolls and Bread has expanded into the Austin and Houston market, through H-E-B retail stores. At select H-E-B locations, customers can purchase a variety of Martin’s products, including Martin’s Famous Sandwich Potato Rolls. Other products available include: Long (hot dog) Potato Rolls, Martin’s Old-Fashioned Real Butter Bread, Martin’s Potato Bread, and Martin’s 100% Whole Wheat Potato Bread. 

Martin’s Famous Potato Rolls and Bread have been a staple in Pennsylvania households since 1955, when Lloyd and Lois Martin turned their garage into a bakery and began selling their products in farmers markets. In its 60-plus years of existence, the company has grown and spread into a much larger retail market, covering most of the East Coast as well as cities such as Chicago, Nashville and New Orleans. Martin’s continuously searches for ways to bring its rolls and bread to more areas of the United States, and now Texas markets are included.

Martin’s products have been available in the Austin area for foodservice venues through an independent operator since July 2015. The potato rolls have become very popular, where available in Texas, due to the texture and flavor profile that pairs very well with Texas barbecue and burger recipes.

Martin’s focuses on baking the best products by using the highest quality ingredients, such as high protein, unbleached wheat flour, real milk, potatoes, butter and pure cane sugar. The company refuses to use high fructose corn syrup and other cheaper ingredients because it believes that high quality ingredients make a better, tastier, healthier product. These premium ingredients result in a slightly-sweet bun that complements both savory and sweet sandwiches and meals.

The company also has created new employment opportunities. “We have decided to open this region with company-owned routes and our own route sales employees who are hired from the local region,” said Scott Heintzelman, VP of finance and administration. “Martin’s sets a high priority on providing the best customer service and having employees from this area will emphasize our willingness to serve our H-E-B customers.” 

Martin’s only allows its fresh-baked products to be on store shelves an average of three to four days. Hiring people from the local Austin and Houston areas will help Martin’s to achieve what it strives for in all of its markets: to ensure that customers are buying fresh products that exceed their expectations.

Martin’s Famous Pastry Shoppe Inc. is a family owned and operated consumer goods company headquartered in Chambersburg, Pennsylvania, with a second bakery in Valdosta, Georgia.

Featured Photos

Featured Video