Rosie, a locally focused e-commerce company, and DoorDash, a national on-demand local logistics platform, have partnered to bring an affordable, reliable delivery option to independent grocers and their communities across the United States. The partnership aims to provide a seamless end-to-end e-commerce and delivery experience for both the shopper and the retailer.
Retailers throughout the U.S. use the Rosie online shopping platform both to sell groceries via their Rosie-powered e-commerce website and to hand select shopping lists with Rosie’s proprietary picking software. Now, retailers who use the Rosie platform can offer their customers delivery fulfillment through the DoorDash Drive integration.
Retailers who have partnered with Rosie can make use of this DoorDash integration at no additional cost to more efficiently fulfill orders to customers in their communities.
Shoppers can now order online from their favorite local or regional grocery stores and have their order delivered to wherever they want, whenever they want.
“Over 60 percent of our retailers currently offer delivery,” said Nick Nickitas, Rosie’s CEO. “Our goal is to enable every independent grocery store across the U.S. to offer e-commerce with delivery to their shoppers, and DoorDash has been an awesome partner for us along the way. Retailers who have partnered with Rosie and are offering delivery see a lift in sales, order volume and basket size.”
Rosauers, a 22-store retailer based in Spokane, Washington, has been a Rosie retailer partner for four years. In September of 2019, it launched DoorDash integrated delivery.
“We’ve been offering delivery to our home and online shoppers for the past 25 years. Delivery is a convenient service that shoppers want and are willing to pay for,” said Jeff Philipps, Rosauers president and CEO. “Rosie has made it easy for our stores to switch from our own in-store delivery option to an on-demand delivery service which is low cost for our shoppers and comes at no extra cost for our stores. It’s the best of both worlds.”
Thomas Horne, director of e-commerce and omnichannel initiatives at Associated Food Stores of Salt Lake City, said, “In this grocery e-commerce world, independents have to differentiate and find low-cost ways to provide the most convenient option to grow their online business. Offering delivery with online shopping is no longer a nice-to-have offering, it’s a must-have to compete against large box stores and national chains. The integration Rosie and DoorDash have provided to our members is game-changing. Operating a store-run delivery service requires a unique set of competencies and investments. This new Rosie delivery offering provides retailers a low cost and flexible option for their e-commerce teams and online guests. AFS is impressed and pleased with Rosie’s latest omnichannel integration.”
Casey North, VP of Drive at DoorDash, said his company’s mission to empower local communities begins with independent merchants.
“This partnership with Rosie enables independent and local grocers to reach more customers in more ways,” North said. “Rosie shares in our vision to help independent grocers innovate on the last-mile of e-commerce, and we are excited to continue growing our relationship with the independent grocery space through our partnership.
