The Happy Little Plants brand and Fresh Thyme Farmers Market are helping to fuel the plant-based protein explosion by having a dedicated set in each of Fresh Thyme’s 74 locations. The two Midwestern companies are joining forces to help bring plant protein items to consumers across the region.
“We know that people are looking to add more plant-based options to their diets and we’re glad to partner with Fresh Thyme to make it easier for people to find it in their stores,” said Robbie Koons, Happy Little Plants brand manager.
“We’ve continued to see our customers looking for a simple and convenient way to find the plant-based alternative products, and we are excited to be one of the few retailers in our category to offer a dedicated area to locate products like Happy Little Plants,” said Jason Resner, VP of meat and seafood at Fresh Thyme.
The Happy Little Plants brand was introduced by Hormel Foods in 2019 and celebrates the power of plant protein while offering a solution for people looking to add more plant-based food into their diet.
The first offering for the Happy Little Plants brand is its flagship ground product, offering 20g of protein and 3g of fiber per serving with no preservatives or cholesterol, is low saturated fat and made with non-genetically modified ingredients that are both gluten free and low calorie. It is low sodium, with no added sugars. The Happy Little Plants brand also will be launching new products at Fresh Thyme in the coming months.
Happy Little Plants products can be found at all Fresh Thyme Farmers Market locations.
Fresh Thyme Farmers Market is a full-service specialty retailer focusing on value-priced fresh, healthy, natural and organic offerings. It boasts an extensive produce department with organic and local fruits and vegetables, a natural meat department, healthy deli foods to go, hundreds of bulk food bins, dairy and frozen, health supplement products and its own line of organic and natural private label products. Fresh Thyme has 74 stores in 11 states throughout the Midwest.