Boulder, Colorado-based Cusa Tea announces a major category expansion with the launch of Cusa Coffee. Made with the same cold-brew, evaporative dehydration technology as its tea products, Cusa Coffee is bringing cold-brew into the instant category.
Seven instant packets come in every box, and each one makes an 8-oz. cup of steeped coffee in under 3 seconds. Cusa Coffee is launching Light Roast, Medium Roast and Dark Roast in April, followed by several more flavors in the summer. Cusa Coffee can be enjoyed hot or cold and will dissolve in seconds.
“This whole project started when a local coffee roaster, who had tasted my tea and was really impressed, asked me if we had the ability to do coffee as well,” said Jim Lamancusa, Cusa Tea’s founder and CEO. “After some slight modifications to the process, we were able to produce a cold-brewed coffee that tastes better than any instant coffee on the market, and it’s so smooth that I would put it up against most specialty premium dripped coffee as well.
“As with our tea products, there are two critical parts to making an amazing cup of coffee. First is sourcing the best beans from the best plantations. I searched far and wide and found an incredible Arabica bean plantation that not only grows amazing beans but is also a fully regenerative-agriculture farm and is Rainforest Alliance-certified. Second is our patented process for creating dehydrated coffee. We first cold-brew the coffee for six to eight hours. Then we strain out the coffee beans and move the liquid coffee into an evaporative dehydration machine that slowly allows the water to evaporate from the coffee, leaving all the flavor, aroma and taste of the coffee. This cold-brew process produces an incredibly smooth cup of coffee that is devoid of the typical bitterness, acidity and burnt flavor that is in all other instant coffees,” Lamancusa said.
Cusa Coffee will be available for purchase on April 15 at various retailers across the country. It also has a free sample pack program where consumers can try any of its caffeine tea, herbal tea or coffee products for a small shipping and handling cost.