Seth Goldman is a founder of PLNT Burger, the recently launched quick-serve concept located in Whole Foods Market in Silver Spring, Maryland.
Goldman, who launched Honest Tea out of his home in 1998, currently serves as chairman of the board of Beyond Meat. At PLNT Burger, he will drive expansion plans and strategic planning for the restaurant in collaboration with the founding team Chef Spike Mendelsohn, Chef Mike Colletti, Ben Kaplan, Julie Farkas and Jonah Goldman.
“I am thrilled to join the PLNT Burger team to help democratize plant-based food for everyone,” said Seth Goldman. “Spike and Mike designed a delicious, creative menu and the sales success in Silver Spring validates our belief that this concept is scalable for a mass market.”
Also joining the team as a founder is businesswoman and human rights activist Margarita Herdocia, who has a background in financial, real estate investment and management as well as food franchise operations, including KFC, Pizza Hut and TGIFridays. As a philanthropist, Herdocia focuses on education, immigration, art and women’s empowerment.
In her role, Herdocia will apply her “Be and Make Happy” approach to management.
“One of my goals is to help PLNT Burger become a workplace of choice by building a culture of Positivity, Learning, Nourishment and Togetherness,” she said. “Internally, that’s what PLNT stands for.”
Since launching, PLNT Burger has expanded its menu to include Beyond Sausage and the Crispy Chik N’ Funguy sandwich made from the fruiting body of an organic oyster mushroom, a part of the mushroom that has traditionally been food waste. All four locations will offer these items in addition to traditional burgers, bloomies and soft serve.
“We are happy to be a partner with PLNT Burger at our Silver Springlocation and look forward to working together with continued success,” said Scott Allshouse, Whole Food Market Mid-Atlantic president.