Le Mars, Iowa-based Halo Top is offering its new, bigger Halo Top Pops, now in grocery freezer aisles nationwide. Halo Top Pops are available in three flavors, including Mint Chip and Sea Salt Caramel, and a new flavor exclusive to the Pops lineup: Brownie Batter.
Halo Top Pops (SRP: $5.99/five 3.5 fl. oz. pops per box) are made with ultra-filtered skim milk and each has 6g of protein. With 100 to 110 calories per pop, Halo Top Pops have fewer calories than regular ice cream.
“We believe you shouldn’t have to choose between pursuing wellness and enjoying a full, balanced life,” said Meg Graeff, senior brand manager for Halo Top. “Halo Top Pops allow for flexibility and a moment of sweet satisfaction in our fans’ demanding lives.”
The new Halo Top Pops lineup includes:
- Brownie Batter: chocolate light ice cream and swirls of real brownie batter. Calories/pop: 110, protein/pop: 6g;
- Mint Chip: mint light ice cream and dark chocolate chips. Calories/pop: 110, protein/pop: 6g; and
- Sea Salt Caramel: velvety brown butter light ice cream and swirls of caramel with a salty punch. Calories/pop: 100, protein/pop: 6g
Halo Top’s collection of 40 flavors and counting includes dairy, dairy-free and keto flavors in pints and pops.
Halo Top was founded in 2011 on delivering premium desserts people can feel good about eating. Named in Nielsen’s 2018 Top 25 Breakthrough Innovation Awards for the U.S. market, Halo Top has disrupted the frozen category and influenced the growth of the industry, leading to an acquisition by Wells Enterprises in September 2019. Halo Top is available nationwide in the freezer aisle.