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United Family Names Familiar Faces To Leadership Team

United Family leadership team
Tony Crumpton, Greg Ammons and Chris Farr

Last updated on September 19th, 2022 at 10:57 am

The United Family in Lubbock, Texas, has named three people to new leadership opportunities—Tony Crumpton as chief merchandising officer, Greg Ammons as EVP of supply chain and strategic products; and Chris Farr as director of e-commerce.

Crumpton returns to merchandising/marketing

Early in his career, Crumpton was a CPA with a large accounting firm in the Metroplex. His 37-year tenure with United has included leadership positions in store management, operations, fuel, facilities and logistics. As CMO, he will lead all merchandising and marketing efforts for the company. He is a graduate of Leadership Lubbock and served on food bank boards in Wichita Falls and Lubbock, in addition to volunteering as a United Way Loaned Executive. 

“Certainly, Tony brings a highly unique perspective to this role,” said Sidney Hopper, president of The United Family. “He has had leadership experience in every facet of our company and can lead understanding the details of how all the pieces fit together.” 

“I am both humbled and excited to get back to the world of merchandising and marketing,” Crumpton said. “I am passionate about it.” 

Ammons known for volunteerism

After 25 years of working his way from sacker to store director in Albertsons Food & Drug, Ammons joined the United team in 2000 as an assistant store director. He was promoted to regional VP for the Amarillo region where he lived for 12 years. In 2017, he became VP of strategic initiatives for The United Family. 

“Greg is strong at leading teams and delivering results,” Hopper said. “He will continue running critical strategic projects for our company, while assuming responsibility for our distribution facilities.” 

Ammons has received several awards for his volunteer service, especially invested with United Way and food banks in the communities where he lived. When not working, he is an avid hunter and angler. 


Farr launched United’s e-commerce division

Promoted to director of e-commerce, Farr has navigated the United e-commerce business as it grew by 400 percent… in the last month. He started his career at United in 2005 as a checker and went on to serve as grocery manager and as service manager at two different stores, before landing the role of assistant store director at #566 in Plano. In 2016, he launched e-commerce for the United division, leaning on his degree in business management from Abilene Christian University. 

“Chris began his career in retail and has played a pivotal role in the launch and success of e-commerce in our company,” Hopper said. ”He is ready for this next step.” 

In its 104th year of operation, United Supermarkets LLC—d.b.a. The United Family—is a Texas-based grocery chain with stores in 53 communities in Texas and New Mexico. A self-distributing company with headquarters and its distribution center in Lubbock, The United Family currently operates 94 stores under five unique banners: United Supermarkets, Market Street, Amigos, Albertsons Market and United Express, along with ancillary operations R.C. Taylor Distributing, Praters and Llano Logistics. The company is a wholly-owned subsidiary of Albertson’s LLC.

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