La Farge, Wisconsin-based Organic Valley has appointed Joseph Eagleeye as CFO of CROPP Cooperative. With more than 25 years of experience and financial data expertise, Eagleeye brings an expanded focus on analytics to leading the cooperative’s finance division.
As CFO, Eagleeye will oversee the cooperative’s finance, accounting, investor relations, demand management, supply forecasting, information resources, business insights, data science and trade promotions functions. Organic Valley is the nation’s largest organic, farmer-owned cooperative and one of the world’s largest organic consumer brands. 
Eagleeye joined CROPP Cooperative in 2017, most recently serving as VP of business insight and data science.
“In my two-plus years here, I have focused on increasing the data analysis capabilities of the cooperative to guide strategic decision-making, bring new insights to customers and drive sales,” Eagleeye said. “I’m looking forward to expanding my impact and continuing to work with the incredible staff and farmer-members to leverage data and financial insights to grow a bright future for CROPP Cooperative.”
Immediately prior to joining Organic Valley, Eagleeye was a risk manager for Morgan Stanley’s $2 trillion wealth management program. He previously served as a principal at Premia Capital Management in Chicago, where he was responsible for leading asset allocation, commodity and financial futures markets and risk management. His career also has included insights and risk management roles for Merrill Lynch & Co. and derivative and commodity trading strategies for Putnam Investments.
As an author and editor of multiple texts on commodity investment and risk management, Eagleeye is a thought leader in data analysis, risk management, financial modeling and forecasting within commodities markets.
Organized in 1988, Organic Valley represents more than 1,800 farmers in 34 U.S. states, Canada, Australia and the United Kingdom and achieved $1.1 billion in 2019 sales.
