“This is a super delicious and super fun extension of the iconic MoonPie brand into the energy space,” said Tory Johnston, MoonPie’s VP of sales and marketing. “We’re proud to partner with G Fuel and expect MoonPie G Fuel will launch the gamers’ game to a whole new level.”
G Fuel MoonPie is sugar-free and contains antioxidants from 19 different fruit extracts. Each serving has only 10 calories and contains 140 mg of caffeine along with proprietary energy and focus complexes, according to the company.
“After many rigorous top-secret experiments in the MoonPie Recipe Lab, we’re over-the-moon about creating the perfect combination of G Fuel, marshmallow, graham and chocolate,” said G Fuel founder and CEO Cliff Morgan. “What started as playful Twitter banter is now a reality. We can’t wait for the world to try G Fuel MoonPie.”
G Fuel MoonPie will be available for sale in 40-serving tubs and limited-edition collectors boxes, which include one 40-serving MoonPie tub and one 16-oz. MoonPie shaker cup, at gfuel.com on June 24.
As the official energy drink of Esports, G Fuel provides gamers with a healthier, more performance-driven alternative to standard energy drink products. With an ever-expanding, sugar-free product lineup that includes a powdered energy formula, ready-to-drink cans, a hydration formula and edible energy crystals, G Fuel has firmly established itself as the market leader in the gamer energy drink industry.