As part of its global support of the World Health Organization’s #SafeHands Challenge, the New York City-based Colgate-Palmolive Company is distributing 25 million bars of specially made soap with packaging that features instructions for proper hand washing.
In the U.S., 1.4 million #SafeHands soap bars are being distributed, as well as body wash, dishwashing liquid soap, toothpaste and toothbrushes for adults and kids. Together, Colgate will donate product valued at more than $8 million in the United States.
“COVID-19 is a daunting public health challenge, and we’re grateful for this opportunity to donate the health and hygiene products people need to keep themselves healthy,” said Jean-Luc Fischer, president of Colgate North America. “And with financial hardship now affecting many families, this donation will help people continue their daily routines — to brush their teeth, wash their hands, bathe and shower.”
Some deliveries are being made by Colgate Bright Smiles, Bright Futures mobile dental vans, which were sidelined in March due to the pandemic. The vans are delivering products to people in need in and around New York, Chicago, Dallas, Los Angeles, Atlanta, Miami, Washington DC, Charlotte, and Baltimore.
Colgate is repurposing its fleet of mobile dental vans to tap into food banks and local school district lunch programs that are part of the Feeding America network, helping to distribute health and hygiene products to slow the spread of COVID-19.
“The pandemic has impacted our entire nation, especially people in need,” said Blake Thompson, chief supply chain officer at Feeding America. “We are thankful to Colgate for their generous donation of health and hygiene essentials to children, families and seniors served by the Feeding America network. This generous donation will help protect communities and help guide them towards a safer and healthier future.”
For more information on Colgate’s support of the #SafeHands Challenge, click here.