Nearly 90 percent of Americans say they shop for groceries differently because of Covid-19, with 44 percent spending more money on each grocery store visit. That’s why Vengo, a provider of digital kiosk technology, has launched its Digital-out-of-Home (DOOH) media platform for retail marketers and advertisers, partnering with National Entertainment Network (NEN) as its first platform partner.
As part of the agreement, Vengo will integrate display screens running its digital media platform with NEN gaming devices, giving brands another way to deliver their messages to consumers at the point of sale across a network of thousands of grocery and retail stores and restaurants. This partnership serves as the initial expansion of Vengo’s media platform beyond its own network of more than 1,400 interactive kiosks, with upcoming extensions to many new devices, screens and kiosks to drive place-based advertising – connecting brands with consumers on-the-go around the world.
“NEN is excited to be launching this program with Vengo and leveraging its DOOH Network,” said NEN President Jim Sevalt. “NEN operates more than 45,000 gaming and vending machines nationwide across 15,000 retail, grocery and restaurant locations, and is continuously innovating new ways to engage consumers. The addition of a media network is a natural extension.”
NEN’s new subsidiary, Digital Claw, focuses on identifying innovative digital opportunities that can expand their gaming business beyond their machines.
“Digital advertising is a pillar of our digital growth strategy because it will integrate with other digital initiatives we are bringing to our grocery, restaurant and retail clients, which have now been proven to drive consumer engagement and increase revenue,” said Adam Kamenstein, president of Digital Claw. “Through this turnkey partnership, with Vengo providing the technology platform and the media sales, we look forward to providing our clients with a way to engage their customers at the retail point-of-sale.”
Vengo DOOH media network
“In the new normal, grocery plays an elevated role in society. It is where decisions are made on what brands to feed your family. Reaching consumers with large form factor messaging at the grocery entrance is the perfect opportunity to launch Vengo’s turnkey media platform, now extended beyond Vengo kiosks, and impact consumer purchase behavior. We’ve worked with NEN for many years and, with our complementary skill sets, this is a logical next step in the partnership,” said Brian Shimmerlik, co-founder and CEO at New York-based Vengo Labs.