Multicultural Southwest

¡Yo Quiero! Brands Partners With Dallas Cowboys

Yo Quiero Dallas Cowboys

¡Yo Quiero! Brands, a Texas-based company, has formed a brand partnership with the Dallas Cowboys. The foodie-centric company, focused on small-batch recipes, landed a five-year deal including: private-labeling, sampling, press, promotion and co-branded in-store packaging.

¡Yo Quiero!’s authentic Mexican flavors and Texas traditions were a success as they launched in grocery stores across the nation. Today, the brand has grown its distribution and developed private-label contracts with top-tier retailers and now the Dallas Cowboys.

“We’re thrilled to partner with the legendary Dallas Cowboys,” said Jay Alley, VP of sales for ¡Yo Quiero! Brands. “We look forward to sharing this winning combination with the public this football season.”

The special edition Dallas Cowboys co-branded products are intentionally packaged in a larger format for Homegating convenience and will roll-out in stores as early as September. Offerings including Classic Guacamole, Queso, Avocado Salsa and Red Salsa which will be available at North Texas-based Albertson’s, Tom Thumb, Walmart and El Rancho stores, with additional retailers to be announced this Fall.

“The Dallas Cowboys Organization is pleased to announce our exciting partnership with Yo Quiero Brands. Their unique combination of fresh guacamole and quality dips with Mexican flavors and down-home Texas tradition will surely become Cowboy fan favorites. You will be able to find it at AT&T Stadium and all of your favorite retailers,” said Stephen Jones, chief operating officer for the Dallas Cowboys.

The current product line up includes: Super Chunky Avocado, Avocado Salsa, Queso and Salsa as well as DIY tableside kits and snack size. For additional information, recipes or product availability, visit ¡Yo Quiero! Brands.

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