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Mtn Dew Reignites Team Rubicon Partnership To Support Heroes

Fuel the mission Mtn Dew Team Rubicon

For the second year in a row, Mtn Dew is backing the ultimate heroes with the return of the Dew Fuel The Mission program, which supports Team Rubicon, a disaster response nonprofit organization that leverages the skill sets of veterans and first responders to help disaster victims in communities domestically and internationally.

Mtn Dew will be giving funds toward the mission as well as raising awareness through sales of specially marked Team Rubicon one-liter bottles and multipacks of 12-oz. cans of Mtn Dew, Diet Mtn Dew and Mtn Dew Zero Sugar. Mtn Dew x Team Rubicon limited-time bottles and multipacks will be available widely across retailers throughout the country through Oct. 3. Mtn Dew logo

“Dew Nation has always honored heroes who serve communities across the country, so we wanted to shine a light on the ultimate doers on the front lines of disaster relief – Team Rubicon,” said Nicole Portwood, VP of marketing for Purchase, New York-based Mtn Dew. “In response to COVID-19, Team Rubicon continued to deliver on its core capabilities of disaster response but also expanded to include on-site medical support, mobile-testing operations, food delivery to at-risk communities and opportunities for volunteers to help their neighbors through individual acts of service. Going into year two of our partnership, we wanted to go bigger and bolder by rallying hometown heroes to donate and redeem exclusive gear to support and thank Team Rubicon for their heroic efforts amidst the current pandemic.”

Mtn Dew and Team Rubicon are also teaming up with craftsmen Nick Terrel and Jason Podlaski to create one-of-a-kind custom goods made from salvaged materials. In hopes to bring attention to “low attention disasters” that don’t garner national media coverage, the collection will include artwork of cans and skateboards made of reclaimed wood from disaster locations recently serviced through Team Rubicon’s relief efforts. These items will be available to select fans who participate in Dew Nation’s exclusive social sweepstakes. To join the fun, post across social channels with the hashtag #DEWxTeamRubiconSweepstakes, through Oct. 3 at 11:59 p.m. Donations will be encouraged but are not mandatory.

“Through our partnership with Mtn Dew and support from Dew Nation, we’re able to further our mission to provide veterans ways to continue their service, as well as enhance assistance to communities across the country,” said Lorey Zlotnick, chief marketing officer for Team Rubicon. “Creating custom goods out of salvaged materials from disaster locations not only pays tribute to the work our Greyshirts do, but also brings awareness to the general public that may not already know about the work our veterans and first responders do on a daily basis as they give back to communities.”

All Dew Nation fans who post across social channels will be prompted to enter special codes for a chance to unlock exclusive rewards and win weekly prizes at MTNDEWTR.com. Anyone who wishes to donate will receive custom gear from Team Rubicon based on their donation amount. All donations will go directly toward the active missions Team Rubicon has set up to serve at-risk communities, as well as to recruiting, training, equipping volunteers and delivering effective aid to disaster survivors across the country.

To stay up to date on the latest, visit mountaindew.com and follow @MountainDew on Twitter, Facebook and Instagram.

Team Rubicon is a 501(c)(3) non-profit that serves communities by mobilizing veterans to continue their service by leveraging their skills and experience to help people prepare, respond and recover from disasters and humanitarian crises. Amidst the COVID-19 outbreak, Team Rubicon has developed extensive protocols that allow its volunteers, also known as Greyshirts, to swiftly and safely continue to deliver on its core mission of disaster response. Team Rubicon has also adapted its capabilities to respond to the pandemic by providing assistance such as food delivery to at-risk populations, coordination and logistics support for those in temporary quarantine and opportunities for volunteers to help their neighbors through individual acts of service. Additionally, Team Rubicon has helped local, state and federal partners with direct medical response including running mobile testing sites, decompressing hospitals and providing on-site medical assistance.

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