To provide families with a solution for easy and affordable weeknight meals, The Giant Co. has launched its new Cook-in-Bag product line. Now available, the meat and seafood items come already packed with flavor in an oven-ready bag.
“Today’s families are busier than ever, and they are looking for easy, real meals that take less time to prepare and allow for more time to spend together around the table,” said John Ruane, chief merchandising officer for Carlisle, Pennsylvania-based The Giant Co. “The center of the plate protein is already prepared with the Cook-in-Bag, so families just add their favorite sides to create a flavorful and balanced meal that is convenient any night of the week.”
Available in the meat and seafood section of all Giant stores and Martin’s, the serving sizes of each Cook-in-Bag vary by package. The seafood Cook-in-Bag varieties, which can only be cooked in an oven, include Mediterranean cod, lemon dill scallops, Chesapeake Bay shrimp and bourbon salmon.
The pork and chicken varieties, which can be cooked in the package in either an oven or a crockpot, include triple mustard and honey roast, Jamaican jerk roast, red wine and herb loin filet, Greek loin filet, garlic and herb whole roaster, garlic and herb chicken breasts, Asian teriyaki chicken breasts, sweet kickin’ barbecue chicken breasts, chimichurri chicken thighs and carnitas chicken thighs.
“Our private brand lines are an important piece of our overall product strategy as the mix of quality, assortment and affordability continue to make them popular with our customers,” Ruane said.
Cook-in-Bag is the latest addition to the company’s private brand portfolio, which includes thousands of items store wide across the following lines: Giant brand, Nature’s Promise, Taste of Inspirations, CareOne, Smart Living, Always My Baby, Etos, Companion and Limited Time Originals. All items meet or exceed brand quality standards and strive to be better than the comparable national brand, as measured by consumer testing. Committed to making products cleaner, The Giant Co. is also working to remove synthetic colors, artificial flavors, artificial preservatives, artificial sweeteners, MSGs and high fructose corn syrup from all of its private brand product lines by 2025.