Home » Yesway, RangeMe Partner To Accelerate New Product Discovery

Yesway, RangeMe Partner To Accelerate New Product Discovery

Yesway RangeMe Derek Gaskins
Derek Gaskins

Yesway, one of the country’s fastest growing convenience chains, has partnered with RangeMe, the industry standard sourcing platform for product suppliers and retailers, to drive innovation and streamline new product discovery.

Convenience is rapidly expanding, and Yesway is a leader in advancing the channel. Founded on the idea that convenience store shopping should be convenient, Yesway’s mission is to enhance the shopping experience by improving its product selection and offerings for its customers. But in an ever-changing retail environment, finding the emerging brands that will keep consumers saying yes can be challenging.

“As we gain momentum on our mission to bring our shoppers an even more amazing in-store experience, we know that one of the ways to do so is by finding new brands and suppliers that meet our customers’ desires,” said Derek Gaskins, chief marketing officer for Yesway. “Partnering with RangeMe on new product discovery was the logical next step in that process.”

As a part of the RangeMe platform, Yesway will be able to connect and collaborate with more than 175,000 suppliers while making its new product discovery simpler and more efficient. In order to further its product discovery amidst the ongoing pandemic, Yesway has had to pivot to virtual platforms to find new products and connect with brands, which is exactly what RangeMe was built to enable.

“With access to the RangeMe platform, we are giving ourselves an edge in bringing products to shelf that will set us apart from other c-stores,” Gaskins said. “Having the technology at our fingertips will help us in scaling our mission that much faster.”

Yesway’s partnership with RangeMe comes at the start of a new era of product discovery.

“As one of the fastest-growing c-store retailers, Yesway is clearly on a rapid growth trajectory,” said Wayne Bennet, SVP of retail at RangeMe. “Their desire to drive new product discovery by leveraging our technology is a perfect fit, and we welcome them to the RangeMe family. We’re excited to be a part of Yesway’s journey toward increased success.”

Yesway is headquartered in Des Moines, Iowa, and Clovis, New Mexico. Yesway is currently ranked No. 2 in year-over-year relative store growth on the Convenience Store News “2020 Top 20 Growth Chains” list, after being ranked No. 1 on the “2019 Top 20 Growth Chains” list, is ranked No. 17 on the “CSP Top 202 Chains” list by total portfolio size, was named a “2017 Chain to Watch” by Convenience Store Decisions, was awarded a Bronze for Loyalty & Advocacy in the 2018 Loyalty360 Customer Experience Awards.

Yesway’s portfolio currently consists of 407 stores located in Iowa, Texas, New Mexico, Oklahoma, Kansas, Missouri, Nebraska, South Dakota, and Wyoming, including most recently, the 304-store Allsup’s Convenience Stores chain. Yesway plans to grow its portfolio to more than 600 convenience stores in selected regions of the United States over the next several years.

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