Marketing Southwest

Brookshire’s, Super 1 Foods Partner With ULM Athletics

BGC Brookshire Grocery Co. Bossier

University of Louisiana Monroe Athletics and Tyler, Texas-based Brookshire Grocery Company (BGC), a regional grocery store company with more than 180 locations and 10 throughout the Monroe area, have agreed to a new partnership that will bring the Warhawks brand into stores and the homes of fans and shoppers. Brookshire’s and Super 1 Foods will serve as the Official Grocery Stores of the ULM Warhawks.

“We are incredibly excited to partner with the University of Louisiana Monroe to be the Official Grocery Store of the Warhawks,” said Brad Brookshire, charmain and CEO of Brookshire Grocery Co. “As it has been for more than 92 years, our goal is to serve the customers with the very best grocery stores and employee-partner teams while also furthering our commitment and involvement in the community. We look forward to a long and meaningful partnership as the Official Grocery Store of the Warhawks.”

The partnership with Brookshire’s and Super 1 Foods runs through the 2023 season and will include regular opportunities to support the ULM Warhawks with special promotions and events. Showing significant investment in its alliance with ULM Athletics, Brookshire’s and Super 1 Foods’ locations will showcase Warhawks signage and branding throughout each store.

“We are pleased to have found a strong partner in Brookshire Grocery Co., as the Official Grocery of ULM Athletics,” said Patti Thurmon, general manager of Warhawk Sports Properties. “We believe this partnership represents our focus on connecting ULM Athletics with community businesses who share our vision and values.”

BGC is a regional family-owned grocery business that employs more than 15,000 individuals throughout Texas, Louisiana and Arkansas. The company operates more than 180 stores under the Brookshire’s, Super 1 Foods, Fresh by Brookshire’s and Spring Market banners, along with three distribution centers and a corporate office.

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