New York-based Bowlero Corp., parent company of the Professional Bowlers Association (PBA), and Lightlife, a plant-based protein brand owned by Greenleaf Foods SPC, has announced a partnership that will bring the Lightlife Plant-Based Burger to Bowlero menus nationwide. As Bowlero’s official plant-based food partner, Lightlife also will sponsor the 2020 Go Bowling! PBA Tour Fall Swing.
Bowlero Corp. owns and operates more than 300 bowling entertainment centers across North America, serving more than 28 million guests annually.
“We’re excited to partner with the PBA and add to the Bowlero experience by offering a delicious plant-based burger that’s made with simple, recognizable ingredients,” said Dan Curtin, president of Greenleaf Foods.
As an official partner, the Lightlife Plant-Based Burger is now available at more than 100 Bowlero and Bowlmor Lanes centers across the country.
“After reviewing the brands available to us in the plant-based burger space, we made the easy decision to choose the Lightlife Burger because it delivers great taste and is made with simple, recognizable ingredients,” said Steve Bartek, VP of food and beverage at Bowlero Corp. “Consumers want more plant-based food options when dining at Bowlero, and we’re able to deliver from our partnership with Lightlife.”
Lightlife also will serve as an Official Sponsor of the 2020 PBA Tour Fall Swing that kicked off in September with the PBA League Elias Cup and the Storm PBA World Series of Bowling XI animal pattern events on FS1. The PBA returns to Fox Broadcast Channel with the grand finale event, The PBA Playoffs.
“The PBA is thrilled to be back on the lanes to complete our 2020 season with support from our partners at Lightlife,” said Colie Edison, CEO of the PBA and chief customer officer of Bowlero Corp. “The partnership with Lightlife will not only add to the delightful guest experience at our Bowlero Corp. centers but will contribute to the growth and expansion of the PBA Tour as well.”
The PBA Playoffs continue Saturday, Oct. 17, at 6 p.m. ET on Fox with the world’s No. 1 bowler Jason Belmonte and the tournament’s defending champion Kris Prather heading to the lanes. The bracket style, single-elimination competition features the tour’s top players battling head to head for a $100,000 grand prize.
The competition’s remaining round of 24 and 16 matches will air on FS1 Sunday, Oct. 25, at 5 p.m. ET and Sunday, Nov. 1, at 7:30 p.m. ET respectively. The PBA Playoffs will conclude with the Quarterfinals, Semifinals and Championship Match airing Sunday, Nov. 8, beginning at 1:30 p.m. ET on FS1.
Viewers can also live stream the PBA on the FOX Sports and Fox Now apps or at FOXSports.com.