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Side Delights Releases 2021 Instagram Survey Results

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San Francisco, California-based Side Delights has shared the results from its New Year’s Instagram poll, not surprisingly leading with healthy lifestyle choices. 

While only 14 percent of voters were interested in a weight loss app, 86 percent were interested in trying meal programs like Whole30, which includes foods with a recognizable list of ingredients or no ingredients at all because they’re whole and unprocessed. On Jan. 7, the Whole30 program announced the inclusion of all forms of potatoes (except chips and fries) in the New Whole30 Program Rules, stating, “White potatoes are a whole, real, nutrient-dense food.” The webpage features a photo of potatoes with the tagline “Welcome Back, Old Friends.” 

The Side Delights Instagram study confirmed that consumers still prefer foods and recipes prepared quickly, with 71 percent voting for meals in 30 minutes or less. While opting for less time in the kitchen, the survey showed that family mealtime is more important than ever, with 62 percent of respondents indicating they want more in 2021.

Finally, as Food & Wine magazine’s 2021 comfort food prediction that “trends will go toward comfort and simplicity due to the pandemic,” Food & Wine and Martha Stewart publications both included comfort food in their 2021 food trend predictions. These findings line up with the Side Delights survey results, with 88 percent of voters preferring butter on their potatoes over “naked” spuds. 

“Our newest Instagram survey echoes the buzz-worthy 2021 food trends from healthy eating and quick meals to family time and comfort food,” said Kathleen Triou, president and CEO of Fresh Solutions Network. “As our followers confirmed, potatoes are perfect as a healthy, fast, family-pleasing food – that tastes great on their own … and with butter!”

Fresh Solutions Network (FSN) is the exclusive supplier of Side Delights potatoes and onions.  FSN is a group of family-owned potato and onion growers and shippers that helps fresh potato and onion buyers grow their categories, maximize category investment and increase sales. FSN delivers category insights, collaborative innovation, and customized assortment.

Learn how independent grocers of all sizes can gain control over their conversation with their shoppers and personalize their shopper engagement by making data actionable as they reduce advertising costs and increase conversions.

Hear from Alexa Dash, Head of Ecommerce of Dash’s Markets, on how AppCard made a difference for their shoppers during the pandemic and how they continue to see growth.

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