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Kellogg Company, Future Food-Tech To Launch Start-Up Innovation Challenge

Kellogg Co. logo nourishing

Kellogg Company has released more details about a collaboration with Future Food-Tech to launch an Innovation Challenge, giving new talent in the industry a chance to shine. Wellness is a major area of focus for Kellogg, and through this challenge the company is seeking pitches on unique plant-based ideas that support digestive wellness.

D’Anne Hayman, VP of global innovation and nutrition at Kellogg, will judge the finalist entries alongside Simon Burton, managing director of eighteen94 Capital in a live virtual pitch event in March. Kellogg established eighteen94 in 2016 to invest in companies pursuing next-generation food innovation.

“Staying healthy is a priority for many of us now like it’s never been before. And we know that good health – whether our own health or the health of our planet – begins with the choices we make about food,” Hayman said. “As the original well-being company and one of the largest plant-based food companies, we’re excited to help make the best ideas out there a reality. No doubt, we’re stronger together than any of us is alone.”  

 

The Kellogg Challenge: New microbiome-based innovation for gut wellness

Research has provided a better understanding of the gut’s impact on people’s mental and physical well-being. New plant fibers, valorized fibers from waste streams, prebiotics, postbiotics, fermented ingredients and new non-spore food stable probiotics all have the potential to improve digestive wellness. The challenge is to develop a new microbiome-based solution that improves gut wellness.

The Innovation Challenge will be held at the virtual Future Food-Tech summit, March 11-12. This is one of the biggest innovation conferences of the year, where innovators, global food brands, ingredient providers and investors will come together via screens to grow concepts into reality. 

 

Submission details

Kellogg is looking for start-ups to show how their technology could help solve the problem and deliver tangible value to consumers.

The judges and Future Food-Tech team will select the most innovative and impactful ideas to move into the live pitch round. Selected finalists will pitch their solution to the judges and global audience at 12:40 p.m. PT during the live-streamed virtual Future Food-Tech Summit on March 11.

The submission deadline is Friday, Feb. 5. For more submission details, visit the Innovation Challenge 2021 information page.

Through its plant-based foods, Kellogg is driving growth through purpose – addressing food security and staying committed to creating Better Days for 3 billion people by the end of 2030. Kellogg is focused on the interconnected issues of wellbeing, hunger relief and climate resiliency to drive positive change for people, communities and the planet.

Battle Creek, Michigan-based Kellogg Company brands include Pringles, Cheez-It, Special K, Kellogg’s Frosted Flakes, Pop-Tarts, Kellogg’s Corn Flakes, Rice Krispies, Eggo, Mini-Wheats, Kashi, RXBAR and MorningStar Farms.

Click here to learn more about Future Food-Tech.

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