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Chips Ahoy! Cookies, Shoe Surgeon Team Up For Sneaker Collaboration


To kick off 2021 in style, Chips Ahoy! animated spokes-cookie, Chip, needs some fresh new kicks and is looking no further than his own fans for inspiration on the design. He is enlisting the creative help of fans across America and Dominic “The Shoe Surgeon” Ciambrone, a renowned sneaker customization and design creator, to create a sneaker that will not only look good but do good, too.

To fuel teens’ creative passions, Chips Ahoy! is making a $100,000 commitment to Boys & Girls Clubs of America to help support arts programming at clubs throughout the country and inviting fans nationwide to help design Chip’s new sneaker by participating in the Chip’s Kicks Sneaker Sweepstakes.

Every entry submitted also will do some good for other teens across the country, as each entry triggers an additional $5 donation, up to a maximum of $20,000, to Boys & Girls Clubs of America.

Ciambrone will draw inspiration from sneakerheads’ votes and lead a virtual workshop with 10 teens from Boys & Girls Clubs to create the exclusive Chips Ahoy! sneaker that will be one of the prizes available for fans to win in the sweepstakes. The chosen fan-inspired sneaker design also will double as the new sneakers that Chip will wear in upcoming advertisements in 2021. 

“I started customizing sneakers in high school as a way to express my creativity and connect with people, so I’m excited to team up with Chips Ahoy! to create a new sneaker that not only gets teens across the country involved but also supports Boys & Girls Clubs of America,” said Ciambrone. “I invite teens across the country to channel their inner passion for sneakers and let us know what they want to see in the design, because their creative inputs could inspire the final sneaker design that Chip will rock in advertisements this year and win them a pair to rock themselves.”

Here’s how the Chip’s Kicks Sneaker Sweepstakes works:

  • Chips Ahoy! fans and sneakerheads can visit chipskicks.com to vote for the shoe silhouette, style, colors and other elements they’d like to see on Chip’s sneaker. 
  • Every entry will enter them into a sweepstakes for the chance to win exclusive prizes and will also trigger a $5 donation, up to $20,000, to Boys & Girls Clubs of America. 
  • Prizes include a pair of the final custom Chips Ahoy! sneakers (approximate retail value $5,000 each) or a year’s supply of Chips Ahoy! Cookies. One fan will take home the sweepstakes grand prize: the opportunity to attend the Shoe Surgeon’s design school, either in-person or virtually, for hands-on learning and behind-the-scenes look at the art of shoemaking. 
  • No purchase necessary to enter the Chips Kicks Sneaker Sweepstakes. Open to residents of the 50 U.S. states and Washington, D.C., 13 and older until 11:59 p.m. EST on Feb. 28. 

“Our mission at Chips Ahoy! is to help people find their happy place,” said Julia Rosenbloom, brand manager of Chips Ahoy! at Mondelēz International. “We know many teens find joy through the arts, which is why we’re excited to enlist their help in designing new sneakers for our spokes-cookie Chip. Better yet, it’s all for a good cause because the Chip’s Kicks program directly benefits Boys & Girls Clubs of America by funding arts programming at clubs throughout the country.” 

“At Boys & Girls Clubs, we inspire our members to express their creativity, especially through the arts,” said Chad Royal-Pascoe, national VP, corporate and cause partnership for Boys & Girls Clubs of America. “We all know the role the arts have in shaping young minds, but we also know the arts could use more support across the country. Through this generous donation from Chips Ahoy!, we’re able to ensure diverse and impactful arts programming for the 4.6 million young people served by Boys & Girls Clubs.” 

Didn’t win one of the limited-run sneakers? Don’t worry. A limited number of the custom Chips Ahoy! Shoe Surgeon sneakers will also drop on NTWRK, the e-commerce app for exclusive streetwear, collectibles and sneakers. Fans can enter a drawing on NTWRK on April 21 for the chance to win a pair of the limited-edition Chips Ahoy! Shoe Surgeon sneakers. 

Featured Photos

Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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