To honor all women and girls, Hershey’s brand has developed a small batch of “Celebrate HerSHEy’s” bars, highlighting the “SHE” at the center of the Hershey’s milk chocolate bars for the first time in the U.S.
On March 8, International Women’s Day, the first 1,000 visitors to each Hershey’s Chocolate World locations (Hershey, Pennsylvania, New York City Times Square and Las Vegas) will receive this limited-edition “Celebrate HerSHEy’s” bar to celebrate a woman in their life.
“Thousands of people walk through our doors at Hershey’s Chocolate World every day and create lifelong memories. We couldn’t think of a better place to put a smile on a face through the simple gesture of ‘Celebrating SHE’ and honoring all the women in our lives by giving out these limited-edition chocolate bars,” said Suzanne Jones, VP of The Hershey Experience.
To keep the celebration going, the Hershey’s brand also created a short inspirational film featuring women whose achievements have impacted and inspired the world, including the likes of Gloria Steinem, Gilda Radner and Katherine Johnson. Hershey’s brand is also inviting everyone to share in the celebration of SHE by sharing a picture of a woman you are celebrating on social media and use the hashtag #CelebrateSHE. It will share some of these stories on Hershey’s social channels throughout the month of March – Women’s History Month.
“We want to encourage everyone to share some extra goodness and take a moment to celebrate the ‘SHEs’ – the women and girls who have inspired us, motivated us and have made a positive change in our lives,” said Veronica Villasenor, VP of chocolate for The Hershey Co.
The Hershey Co., maker of the Hershey’s Milk Chocolate bar, celebrates women beyond its wrappers. With Michele Buck as CEO and chairman of the board, the company is among only 7 percent of Fortune 500 companies that are led by women. Hershey is proud of its equal gender representation across the business and dollar-for-dollar pay gender equity in the U.S., and soon around the world. Hershey is committed to achieving gender equality at every level of the organization around the globe.
