Purchase, New York-based Pepsi and Peeps are making the start to spring more exciting this year with a new, one-of-a-kind collaboration. Pepsi x Peeps is a new beverage that combines the taste of Pepsi cola with the Peeps marshmallow flavor consumers love. The design on 7.5-oz. Pepsi mini-cans comes in bright yellow, pink and blue.
Pepsi and Peeps are calling on fans to show the world how they’re enjoying their favorite springtime activities – in a safe, socially distant manner – through the #HangingWithMyPeeps sweepstakes. Fans can submit photos of themselves enjoying the spring with Peeps Marshmallow Chicks and Bunnies by tagging @Pepsi, #HangingWithMyPeeps and #PepsiSweepstakes on Twitter and Instagram for the chance to win a limited-edition three-pack of Pepsi x Peeps.
“After what has been a very difficult year, many consumers are looking for new things to smile about. So, to celebrate the start of springtime, Pepsi collaborated with Peeps to develop a limited batch of its first-ever marshmallow cola. This Pepsi x Peeps collaboration will be available in three bright colors through a distinctive mini-can design and will most certainly have fans buzzing all season long,” said Todd Kaplan, VP of marketing for Pepsi. “We know our consumers love our limited product drops, and we believe that Pepsi x Peeps will deliver an iconic and delicious pairing that has the potential to become a fan favorite.”
“The Peeps Brand always finds great joy in teaming up with partners to bring our beloved marshmallow flavor to fans in new and exciting ways, which is why we’re thrilled to collaborate with Pepsi on this limited-edition Pepsi x Peeps beverage leading up to the Easter holiday,” said Brand Manager Caitlin Servian. “We look forward to seeing how fans express their Peepsonality as part of the #HangingWithMyPeeps sweepstakes and hope they enjoy this sweet new cola offering.”
The #HangingWithMyPeeps national sweepstakes kicks off is underway and will award 10 grand prize winners with an epic collector’s package, in addition to the three-pack prizes. The unexpected collaboration between the two brands is one more reason to celebrate the official start of spring.
To celebrate the limited-edition drop, Peeps and Pepsi are also collaborating to bring two of the most iconic moments in Pepsi TV ad history to life with Peeps dioramas, a pop culture trend evoking nostalgia for many.
