Everyone loves a little mystery, so the Twizzlers brand is bringing some fun and flavor by launching the first Twizzlers Twists Mystery Flavor.
The Twizzlers brand was inspired to ignite a flavorful mystery with this latest innovation, offering a taste so mysterious consumers may have to go through more than a few twists before they guess right.
“For centuries, humans have been intrigued by unsolved mysteries – Big Foot, Loch Ness, El Chupacabra,” said Ryan Hagemeyer, senior associate brand manager for Twizzlers Brand. “In 2021, Twizzlers is getting in on the mystery game with a fun and flavorful twist by introducing its first-ever Twizzlers Twists Mystery Flavor.”
The limited-edition flavor will be available nationwide beginning this spring for $2.39.
Twizzlers brand is part of the Hershey Co., headquartered in Hershey, Pennsylvania, and is an industry-leading snacks company. Hershey has approximately 17,000 employees around the world. The company has more than 90 brands around the world that drive more than $8 billion in annual revenues, including such iconic brand names as Hershey’s, Reese’s, Kit Kat, Jolly Rancher, Ice Breakers, SkinnyPop and Pirate’s Booty.
For more than 125 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed.
