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Sun Belle Launches 2021 Pomegranate Arils Program


Berry marketer Sun Belle Inc. has launched its 2021 Pomegranate Arils program with Green Belle organic and Sun Belle conventional 4.4-oz. cups, packed by Agricola Los Medanos S.A. in Ica, Peru. The arils are extracted from just-ripe pomegranates in Los Medanos’ facility using state-of-the-art technology, including UV sanitation. They are immediately packed in retail cups with peel and resealable lids with a tamper proof outer ring seal and air shipped to North America.

Sun Belle insures freshness and longer shelf life through its 24/7 cold chain logistics operations. The pomegranate arils are the Wonderful variety, and are certified by GlobalG.A.P., SMETA, GRASP, BRC Food, Kosher, USDA Organic and HACCP. They are available through August.

Sun Belle anticipates strong demand for arils, particularly as the TikTok phenomenon #naturescereal gains popularity among millions of viewers. “Nature’s Cereal” is a recipe that combines pomegranate arils, blackberries, blueberries, raspberries and sliced strawberries with coconut water as a healthy breakfast alternative.

Janice Honigberg, president of Sun Belle Inc., kicked off this year’s program saying: “Pomegranates are among the world’s most ancient fruits, always sought after for their taste and beauty. The tiny red jewels are rich in vitamin C, K, B-6 and potassium. High in anti-oxidants and fiber but with a low-calorie count, pomegranate arils are a delicious ready-to-eat snack for health-conscious consumers. Sun Belle is pleased to offer such superb quality products through the spring and summer months.”

In addition to flats of 12 x 4.4.-oz. resealable organic and conventional cups, Sun Belle is distributing conventional arils in resealable 3 x 2 lb. bags and 6 x 1 lb. bags for food service, commissary, bakery and salad bar operations.

Sun Belle, which is celebrating its 35th anniversary in 2021, was founded by Honigberg in Washington, D.C. and is the exclusive marketer of the Sun Belle and Green Belle brands. In addition to arils, introduced in 2018, Sun Belle markets and distributes conventional and organic blueberries, raspberries, blackberries and strawberries; certified biodynamic organic cranberries and blueberries; golden berries, Black Mission figs and red currants; and green house and specialty produce.

Sun Belle operates distribution and sales centers in Jessup, Maryland; Miami, Florida; Schiller Park, Illinois; Oxnard, California; and Laredo, Texas.

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