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Scarlett Johansson Joins Snow Days As Creative Director


Austin, Texas-based Snow Days, the new brand bringing a health-forward approach to frozen comfort food, has unveiled a partnership with award-winning actress Scarlett Johansson. In addition to becoming an investor in holding company HumanCo, Johansson also will be joining Snow Days as creative director, bringing her insights and ideas to product development and continued brand growth.

Snow Days launched in March to take all the unnatural things out of pizza bites and replace them with organic, grain-free ingredients so you can finally feel free to enjoy what you love again. The brand realized that getting older and more educated comes with a long list of new responsibilities, rules and skepticism, and this also applies to the food we eat. Notably, that most of the foods from our youth are highly-processed junk.

“Eating the foods we love and love to share with our families doesn’t have to make us feel bad physically or contribute to food guilt,” said Johansson. “I am so excited to partner with HumanCo and Snow Days to help bring this evolutionary comfort food to the table. HumanCo’s commitment to wholesome deliciousness is one that I am proud to get behind and reflects my own interest in comprehensive well-being.”

Snow Days takes its ingredients seriously and makes the product with only what you can find on organic farms and in nature. Each bite features a grain-free, yet crispy, cassava flour crust and sustainably-sourced, grass-fed mozzarella cheese – with each serving containing more than 10g of protein, 11 percent of your daily fiber and seven different fruits and vegetables.

“Scarlett Johansson is, and continues to be, one of the most recognizable names in today’s culture. While her acting accolades speak for itself, we are excited to partner with Scarlett because of her authentic, human connection with what we are doing at HumanCo. As a working mother always striving to stay healthy as well as balancing her career and school drop-off, she’s the perfect partner for Snow Days,” said Jason H. Karp, founder and CEO of HumanCo. “Her commitment to the brand values, highly-conscious lifestyle and fanatical love of comfort foods will undoubtedly help us to bring Snow Days to a wider audience who thought or feared that they could no longer enjoy the foods they once loved.”

Snow Days plans to bring a world of clean, organic and sustainable frozen meals into the lives of those looking for trustworthy products that don’t sacrifice taste or enjoyment. For more information, visit snowdays.com and follow Snow Days @eatsnowdays.

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Donald E. Stephens Convention Center
Chicago, Illinois
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