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Stouffer’s To Debut New Food Mashup: LasagnaMac


Solon, Ohio-based Stouffer’s is offering its new LasagnaMac as a limited time promotional item, available online this summer. To learn more about how you can have a chance to try this food mashup, follow @stouffers on Twitter, Facebook and Instagram.

“Bringing together two of our best-selling products is a simple way to express the intent of our new marketing campaign, Happyfull,” said Megan McLaughlin, brand marketing manager for Stouffer’s. “We worked to create a recipe that will make our fans feel both happy and full. LasagnaMac is a great example of how of our innovation is anchored in consumer obsession – and not to mention, it’s incredibly delicious.”

Happyfull, which launched earlier this month, is supported with fully integrated efforts, including: traditional and social media, influencer content, PR support and omnichannel marketing. The campaign is centered around the tasty and trusted dinner experiences Stouffer’s provides families with – and giving them a way to feel more happyfull.

For nearly 100 years Stouffer’s, a Nestlé USA brand, has made high quality, flavorful dishes that bring family and friends together over the taste of comfort. Stouffer’s recipes are crafted with the goal of simplifying mealtime, offering all the love of a home cooked dish without the pain points.

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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