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Teys Launches Truly Simple Delivering Sustainable Mealtime Convenience

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Chicago, Illinois-based Teys has launched the Truly Simple fully-cooked portfolio of grass-fed products, delivering on consumer trends to provide convenience to home cooks without sacrificing good health and taste. Truly Simple offers 100 percent grass-fed, free-range beef products that are fully cooked and single portioned for quick, easy and healthy at-home meals.

All products are raised with no antibiotics or added hormones on pastureland in Australia.

“We are excited to introduce the Truly Simple fully-cooked products into America’s home kitchens as more households seek convenient and sustainable meal options. We have both bases covered,” said Brent Wolke, Teys USA president. “We’re committed to enriching lives from pasture to plate, and that’s why we are partnering with Tops Friendly Markets.”

The pandemic has reshaped how people eat at home and how often. With more American households staying home at mealtimes, cooking at home and finding healthy choices to get on the table quickly can make mealtimes a breeze. In recent surveys, 55 percent of consumers say they have been eating more meals at home, and 78 percent say eating together at home is the high point of their day. More than half (51 percent) say they plan to continue cooking at home more often once the pandemic is over. 

The Truly Simple cooked range is available initially in four flavors in single portion sizes to eliminate food waste. All Truly Simple beef is 100 percent grass-fed and free-range, serving the growing segment of consumers focused on sustainability and making choices that are good for them, their family and the environment.

Tey’s Truly Simple’s fully cooked choices are each seasoned with herbs and spices to complement grass-fed beef’s rich flavor:

  • Smokehouse Chipotle Beef Brisket: a south-of-the-border fusion with hickory smoke, onion, garlic and smoky chipotle peppers;
  • Garlic Herb Mediterranean-Style Beef: dressed with plenty of garlic, basil, oregano, thyme and sherry wine;
  • Beef Barbacoa: inspired by the original, Mexican style of barbecue, with bold spices, peppers, onion and garlic; and
  • Beef Chimichurri: a popular South American sauce of parsley, garlic, onion and lime.

Recipes are available on each package to ensure the home cook is never lost for inspiration for meals to make and serve within minutes. The recipes include: Barbacoa Street Tacos as well as a Brisket Burrito Bowl, Chimichurri Steak Salad and Garlic Herb Beef Quinoa Bowl. Plenty of other recipes can also be found on the Truly Simple website

Learn how independent grocers of all sizes can gain control over their conversation with their shoppers and personalize their shopper engagement by making data actionable as they reduce advertising costs and increase conversions.

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