Last updated on May 28th, 2021 at 11:25 am
The Utz Brand, makers of potato chips, pretzels and cheese balls, has introduced Utz Twisterz Seasoned Mini Pretzels. These crunchy, mini-twist pretzels come in Zesty Cheddar and Tangy Mustard.
With consumer demand driving flavored pretzels sales up almost 30 percent over the past 52 weeks, according to IRI, the Utz kitchen specialists have created new mini-twist pretzels and seasoned them with zesty cheddar and tangy mustard. They are available in a 21-oz. barrel, which seals in freshness.
As a category leader in pretzels, Utz’s Twisterz Seasoned Mini Pretzels join the recently introduced Utz Peanut Butter Filled Pretzel Bites.
“Utz continues to generate strong growth through innovation, acquisition and geographic growth” said Dylan Lissette, CEO of Utz Brands Inc. “And, as a leader in pretzels and pretzel barrel sales, we see these new Utz Twisterz Seasoned Mini Pretzels as a further extension of our pretzel capabilities. Twisterz, not unlike our new Utz Peanut Butter Filled Pretzel Bites, are sure to delight brand fans and make new ones, too.”
The Utz Twisterz Seasoned Mini Pretzels are hitting the market June 7 and will be sold in leading retailers across the U.S. as well as online at the Utz Online Store.
Utz Brands Inc. manufactures a diverse portfolio of savory snacks through popular brands including Utz, On The Border Chips & Dips, Golden Flake, Zapp’s, Good Health, Boulder Canyon, Hawaiian Brand and TORTIYAHS!, among others.
