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Beyond Meat Makes New Executive Leadership Appointments

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Beyond Meat Inc., a manufacturer of plant-based meat headquartered in El Segundo, California, has appointed Phil Hardin as CFO, Deanna Jurgens as chief growth officer and Margaret “Jackie” Trask as chief people officer. 

“We are excited to welcome Phil, Deanna and Jackie to the Beyond Meat executive leadership team,” said Ethan Brown, president and CEO. “In each case, we conducted extensive searches to identify best-in-class talent, and I could not be more pleased with the outcome. Whether Deanna’s highly successful customer-focused leadership at PepsiCo, Jackie’s impressive track record of building teams and raising the bar at JAFRA or Phil’s long tenure of strategic investing for outsized future growth at Amazon, today we’ve put in place key members of the team to help drive the business toward our goal of being tomorrow’s global protein company.”

Hardin joins Beyond Meat as CFO after spending more than 15 years at Amazon in finance and investor relations across many business units. His experience at Amazon, one of the world’s largest high-growth companies, aligns with Beyond Meat’s challenger-brand mentality aimed at disrupting the world’s largest food category. He most recently served as VP of finance for Amazon Advertising and held several other leadership roles during his tenure at Amazon, including director of finance for EU Customer Fulfillment; director of investor relations for Amazon.com; and director of finance for Kindle Content & Digital Subsidiaries. Hardin will join Beyond Meat in July.

Jurgens joins Beyond Meat as chief growth officer after serving as chief global sales officer at skincare company Rodan & Fields, where she was responsible for sales across the U.S., Canada, Australia and Japan. She brings more than 20 years of experience with a proven record of growing sales and profit through strategy, branding, marketing, operational excellence and innovative approaches.

She has also held senior leadership roles across PepsiCo’s North America business during her more than 15-year career at the food and beverage company, most recently as SVP for Frito-Lay’s largest operating business. She was also responsible for some of PepsiCo’s largest retail customers as VP and general manager for Target; VP of sales for Quaker, Tropicana and Gatorade for Sam’s Club; and VP of insights, strategy and advanced analytics for Walmart. Jurgens is assuming the responsibilities of chief growth officer effective immediately, upon the retirement of Charles Muth.

Trask joins Beyond Meat as chief people officer after 14 years of leading human resources and employee processes at cosmetics company JAFRA Cosmetics International, where she most recently served as SVP of worldwide human resources. She brings more than 30 years of experience in all aspects of human resources, including talent acquisition, employee development and employee engagement.

In her role at JAFRA, she led human resources for more than 2,200 employees in 11 countries and was instrumental in the organization’s launch in three countries and the consolidation of five European countries into one centralized hub. She also served as a member of JAFRA’s executive committee. Prior to JAFRA, she served as VP of human resources and facilities at Triad Financial Corp. and was a compensation consultant with Hay Management Consultants and Towers Perrin (now Willis Towers Watson). Trask joined Beyond Meat in March.

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