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Yuengling Unveils Launch Date For Its Beers In Texas


As part of a joint venture, D.G. Yuengling & Son Inc. and Molson Coors Beverage Co. say Yuengling beers will be available across Texas starting Aug. 23. Yuengling will launch with its Yuengling Traditional Lager, Light Lager 99, Golden Pilsner and FLIGHT by Yuengling, a light beer. 

As part of the launch, Yuengling will hold a SuperFan Sweepstakes where winners will get the opportunity to attend a Yuengling First Taste Party as a VIP. Yuengling will also award additional winners the chance to get the first case of Yuengling in their area. Fans can use the QR code here to learn more about how to enter the sweepstakes. beers

“The official countdown is on for Yuengling fans in the Lone Star state who are anxiously waiting to enjoy our family of great beers,” said Wendy Yuengling, chief administrative officer and sixth generation family member. “We are proud to announce that we are finally bringing the goods to Texas at the end of August. We have worked tirelessly to ensure our family’s recipes and tradition of brewing excellence for the past 192 years will be matched as we brew Yuengling locally in Ft. Worth for the great state of Texas.”

The Aug. 23 launch marks the first state in the joint venture’s plan with the Molson Coors Beverage Co. to increase Yuengling’s reach beyond its current 22-state Eastern footprint. Through this strategic partnership, millions of beer fans in Texas will now have their pick from a variety of Yuengling’s renowned beers.

“It’s exciting to finally see the first state-wide launch of our joint venture come to fruition,” said Gavin Hattersley, president and CEO of Molson Coors Beverage Co. “Over the next few months, our skilled team at the Molson Coors Ft. Worth brewery will work hand-in-hand with the Yuengling family to bring Texans the rich tradition and quality that America’s Oldest Brewery is known for.”

The Yuengling Company will oversee expansion into Texas and any other western markets.

“Bringing Yuengling’s iconic beer to one of the country’s largest beer markets is a tremendous growth opportunity for The Yuengling Company,” said Pat Pikunas, general manager, The Yuengling Co. “We look forward to bringing the goods and giving Texans the highest quality beer drinking experience.”

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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