Kansas City, Missouri-based Russell Stover Chocolates launched Joy Bites, a collection of no sugar added chocolate bars that are crafted with Fairtrade cocoa and select non-GMO and organic ingredients. The Joy Bites collection includes an assortment of chocolate bars with breakable bites wrapped in easy-to-use resealable packaging that is 100 percent recyclable with FSC certified outer sleeves.
Joy Bites varieties can be found in the candy section of leading retailers nationwide.
Born from the belief that everyone deserves a little bite of joy every day, Russell Stover Joy Bites showcase a contribution to a worldwide growing commitment to sustainable practices. Russell Stover crafted Joy Bites using carefully selected ingredients with no artificial flavors or preservatives, no added colors and no added sugar. They are made with plant-based stevia extract.
With a shared mission to spread and foster joy, Joy Bites has partnered with Step Up – a non-profit organization aimed at helping girls and young women achieve professional success through mentorship. Celebrating this joy of mentorship, the partnership between Joy Bites and Step Up kicked off with a special virtual event hosted by Daphne Oz on June 16.
Joy Bites chocolate bars come in the following filled and solid varieties:
- Caramel in Chocolate;
- Peanut Butter in Chocolate;
- Smooth Creamy Chocolate;
- Sea Salt Caramel in Dark Chocolate; and
- Roasted Almonds in Dark Chocolate.
The Joy Bites collection highlights a significant innovation for Russell Stover. Nearly 100 years after the company was founded, the launch of the Joy Bites assortment marks the company’s first-ever product line that is crafted with no added sugar. Three of the five Joy Bites assortment include caramel, peanut butter or salted caramel fillings. Russell Stover Joy Bites cater to chocolate lovers, including those who may be following a keto-friendly lifestyle.
“With 100 years of experience making high quality chocolate, we are better equipped than most to deliver great tasting chocolate without all of the added sugar,” said Jill Beveridge, VP of innovation and development at Russell Stover. “We have received an extremely positive response to the Joy Bites collection from our customers and from consumers. Joy Bites highlight Russell Stover’s consumer-focused commitment to innovation and creativity, and we look forward to continuing to introduce new and exciting products to this collection.”
Joy Bites can be found, or will be coming soon, at leading retailers including Albertson’s, Safeway, Kroger, Meijer, Winn Dixie (fall), Walmart (fall) and many other major retailers or visit RussellStover.com.
