As health and wellness continues to remain top-of-mind for many consumers, Preston, Washington-based Sparkling Ice is launching an extension of its full-flavored, zero-sugar sparkling water line featuring the flavors of superfruits.
Sparkling Ice Superfruit is a better-for-you beverage delivering B, C and D vitamins. This is the brand’s first non-alcoholic line extension that is sweetened with Stevia leaf.
“We’re a company that prides itself in creating quality beverages, while also exceeding our consumer’s expectations,” said Erik Throndsen, EVP of beverage technology and innovation at Talking Rain, the makers of Sparkling Ice. “Sparkling Ice Superfruit delivers the same bold flavor that our Sparkling Ice fans enjoy, now with a sweetener from natural sources. While our core line isn’t going anywhere, we are excited about everything this new line extension has to offer.”
Available in three flavor varieties including Strawberry Dragon Fruit, Blueberry Acai and Prickly Pear Lemonade, the new line has zero sugar, is only 5 calories and is made with real fruit flavor and colors from natural sources.
Sparkling Ice Superfruit will be available in stores in the St. Louis region starting in July. Sparkling Ice beverages are made with sparkling water, real fruit flavor, vitamins, antioxidants and naturally sourced colors.
In 2020, the brand launched a series of campaigns to promote a message of positivity and togetherness across America, including the Cheers to Heroes campaign, honoring everyday heroes, and the Cheers to You Town Beautification Program, celebrating small towns across America through community-driven projects.
Sparkling Ice is the No. 1 selling brand from Talking Rain Beverage Co. The brand is committed to connecting with like-minded partners who prioritize corporate, social and environmental responsibility, so together they can educate and inspire the continuous work that supports these efforts. To learn more, visit sparklingice.com.