Real Food From The Ground Up is expanding its cauliflower-based snack offerings and entering into a new salty snack subcategory with the launch of Cauliflower Potato Chips. This marks the fifth subcategory that Real Food From The Ground Up has entered. The brand won over consumer taste buds with its versions of crackers, pretzels, tortilla chips, stalks (puffed snacks), snacking crackers (new) and now Cauliflower Potato Chips.
Recognizing an opportunity in the potato chip category, Real Food From The Ground Up quickly developed a cauliflower version. Available in four flavors, these vegan chips are on shelves now at Sprouts, Fresh Thyme, Wegmans, The Fresh Market, ShopRite, Meijer, Sam’s Club and more, with a suggested retail price of $3.99 (per 3.5-oz. bag). Find them on Amazon and FromTheGroundUpSnacks.com as well.
Real Food From The Ground Up has been giving classic snacks a plant-based twist since its launch in 2018. Cauliflower Potato Chips are one of three new product lines to join the snack portfolio in 2021.
Real Food From The Ground Up Cauliflower Potato Chips come in four flavors including: sea salt, sour cream and onion, salt and vinegar and buffalo.
“We see cauliflower as our lead vegetable base and will keep innovating until there is a plant-based, cauliflower offering for each salty snack subcategory,” said Deb Holt, CMO of Real Food From The Ground Up. “That said, we’re really excited about dipping into the potato chip category with a cauliflower-based version, as America’s favorite chip needed an update.”
Fairfield, New Jersey-based Real Food From The Ground Up snacks are always made with real veggies, which are at the top of the ingredient lists and never include artificial flavors, colors or preservatives. All products are also Certified Vegan, Gluten Free and Non-GMO Project Verified.
