On Aug. 13, in Los Angeles, the Pop-Tarts x Lyrical Lemonade Experience will open for business and transform basic items – backpacks, notebooks, skateboard decks and sneakers – into Pop-Tarts flavor-themed collectibles. Pop-Tarts and Lyrical Lemonade, along with special guests, will work with fans to customize their items with paint, exclusive patches, custom stickers and live artist illustrations.
The experience will take place at 700 N. Fairfax Ave. between 11 a.m. and 6 p.m.
“It’s been a while since everyone has been back together in school, and we loved the idea of collaborating with Pop-Tarts to get creative and make that first day back amazing,” said Cole Bennett, founder of Lyrical Lemonade. “All of us at Lyrical Lemonade have been eating Pop-Tarts since we were kids, so collaborating with them on our own Lyrical Lemonade box is a feeling that I can’t even really explain, feels surreal.”
As part of the partnership, Pop-Tarts is creating a limited-edition Lyrical Lemonade Toaster Pastry, featuring packaging designed by the Lyrical Lemonade team. The “Crazy Good” collaboration, a first for the Kellogg’s brand, will be available on Lyrical Lemonade’s website starting at 6 p.m. on Aug. 14, following limited availability at the Los Angeles pop-up the previous day.
“The Lyrical Lemonade team members are the embodiment of the ingenious instigators we celebrate at Pop-Tarts because they consistently hack the mundane and create the extraordinary,” said Sarah Reinecke, senior director of brand marketing. “This collaboration is yet another way we’re inspiring our audience to go beyond the expected and see what others don’t, because challenging everyday expectations is our toast and jam.”
Stay tuned to Pop-Tarts and Lyrical Lemonade social channels for more information, including the drop of the limited-edition Lyrical Lemonade Pop-Tarts box.
