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OSMG Welcomes Friedman As EVP For OSMG/Costco

Israel Friedman

Last updated on June 13th, 2024 at 12:15 pm

Matthews, North Carolina-based OSMG (On-Shelf Management Group) now offers a global club channel solution. Israel Friedman has joined the company as EVP of OSMG Issaquah.

The latest addition to the OSMG team, OSMG Issaquah has been created to deliver excellence in service across all categories and global regions of Costco. With the addition of Friedman, OSMG will be able to provide a breadth of sales and marketing services and expertise at Costco, as it has for many years at both Sam’s Club and BJ’s.

Like OSMG Bentonville and Cincinnati, Issaquah will be built around the company’s newest leader. Friedman will be supported fully by experts in analytics, insights, marketing, supply chain logistics and finance.

With more than 19 years in the CPG industry, Friedman has held a range of high-impact positions. He has experience collaborating with Costco on many brands to create winning outcomes regionally, nationally and globally. Most recently he led PepsiCo’s Frito Lay snack division’s Costco business, managing Doritos, Fritos, Lay’s, Miss Vickie’s, PopCorners, Ruffles, Stacy’s, Sun Chips, Tostitos, Bare and others.

“Israel brings the unique experience, understanding and energy needed to win in this dynamic and complex customer. Over the years he has proven this in his strong work ethic and ability to communicate effectively, earning the respect of Costco associates in the USA and across all regions of the globe,” said John Saidnawey, chairman and CEO of JOH. “We’re confident that he will drive awesome results at Costco for our clients. Welcome, Israel!”

Outside of the office, Friedman spends much of his time with his wife and their four children. The entire family loves sports, from baseball to football to skiing, they are always on the move. They also enjoy traveling together and cheering for Israel’s hometown team, the Cleveland Browns.

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