Produce for Kids and Stop & Shop are giving families the tools they need to navigate the back-to-school rush through digital resources, an e-commerce site and resources in the produce departments of more than 400 Stop & Shop stores.
The month-long cause-marketing campaign, which spotlights partners such as Bolthouse, Envy Apples, RealSweet Onions and Wonderful Pistachios, will culminate in a donation of 100,000 meals to the Downtown Evening Soup Pantry in New Haven, Connecticut.
In-store campaign signage positioned near participating produce partner brands feature QR codes that lead shoppers to stopandshop.com where they’ll find a free downloadable e-cookbook full of back-to-school recipe inspiration, shoppable recipes and tips. They also will find other information and resources from the produce brands supporting the campaign.
“We’re proud to partner with Produce for Kids and wonderful brands such as Bolthouse, Envy Apples, RealSweet Onions and Wonderful Pistachios who understand the importance of nutrition and its impact on children,” said Jennifer Brogan, director of community relations for Stop & Shop. “Thanks to these partners, Stop & Shop will be able to provide 100,000 meals to those in need.”
Stop & Shop, headquartered in Quincy, Massachusetts, will be working with area bloggers to support the campaign.
“We are excited to team up with Stop & Shop this year to make an impact in the community during the back-to-school season when families need extra support making healthy choices,” said Trish James, Healthy Family Project VP. “The 100,000-meal donation will go a long way in the fight against hunger.”
In addition to in-store signage, produce partners will be highlighted in targeted social media content including photography and video throughout August and September.