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Associated Grocers of Baton Rouge Partners With Rosie

Baton Rouge

Associated Grocers of Baton Rouge has partnered with Rosie, an e-commerce solution for independent retailers and wholesalers, to offer an online shopping program for its retail members. Associated Grocers Inc. is a full-service wholesale distributor serving more than 180 independent retailers spanning throughout Louisiana, Mississippi and Texas.

“We are excited to work with a partner like Rosie to offer our stores a choice in their quest for online shopping success,” said Kevin Albritton, senior director of advertising and marketing at Associated Grocers. “Offering a turn-key, white-labeled, e-commerce and digital engagement program is a top priority so that our retailers can engage with their customers. Rosie’s easy-to-use solution has a proven track record across the U.S. in helping independent retailers increase sales and acquire new online customers – an essential piece of their grocery business.”

Associated Grocers of Baton Rouge retailers will be able to take full advantage of Rosie’s comprehensive services, from a digital weekly ad, store branded mobile app, to digital marketing and merchandising tools that bring their specialty items front and center with shoppers. The omnichannel experience gives customers multiple touch points with the retailer’s brand and supports the wholesaler’s goal of helping any retailer offer online shopping within the next year.

“This partnership will help hundreds of retailers and tens of thousands of shoppers have a safe and convenient way to access groceries,” said Nick Nickitas, founder and CEO at Rosie. “The Associated Grocers team has been incredible to work with as we collaborate on new ways for their retailers to stay fresh and competitive in the marketplace. Our recent nationwide survey to 5,000 plus respondents found 80 percent of shoppers plan to continue placing orders online at the same rate or more in the coming year – online grocery is here to stay, and Rosie is helping retailers win.”

Earlier this year, Rosie completed a $10 million round of Series A funding, enabling the team to introduce new tools to enhance the shopper and retailer experience, launch new products to provide a seamless omnichannel journey for shoppers at home, in-store or on-the-go, further invest in monetization opportunities to increase retailer profitability and recruit talent to accelerate product development.

Ithaca, New York-based Rosie serves as the preferred e-commerce partner to the nation’s leading wholesalers including Associated Food Stores, Associated Grocers Inc., Associated Wholesale Grocers, Bozzuto’s, C&S Wholesale Grocers and Piggly Wiggly Alabama Distributing Co. 

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