Egglife Foods, a Chicago, Illinois-based company that uses cage-free eggs instead of flour to transform ordinary carb-heavy foods, said that CPG finance veteran Shellie Davis has joined the company as CFO.
As Egglife Foods Inc. is quickly scaling and on track to deliver six times the revenue of the prior year, Davis will focus on streamlining financial processes, accelerating business decision making, managing revenue and finding efficiencies.
“I am excited to be joining such an innovative company and strong leadership team at Egglife Foods,” said Davis. “The company is not only growing rapidly but is making products that are truly helping to modernize nutrition and solve problems for many consumers. I look forward to applying my finance experience, particularly in the CPG category, to help this brand transform the future of food.”
Davis brings more than 30 years of experience in consumer goods and professional finance services. Prior to joining Egglife Foods, Davis served as CFO of global ventures for The Coca-Cola Co., where she was responsible for the financial integration, performance, consolidation and controls of multiple acquired businesses.
Prior to her role as CFO, Davis was group director of M&A and industry insights for 10 years at the Coca-Cola Co., where she led the strategic and financial evaluation of companies, businesses and technologies that could accelerate long-term growth and closed almost $9 billion in transactions.
Davis joins a team of consumer packaged goods executives led by CEO David Kroll, who was appointed in the fall of 2019; Cynthia Waggoner, chief supply chain officer, who started with the company in January 2019; Ross Lipari, chief sales officer, who came on board in January 2020; and Andrea Schwenk, VP of marketing, who joined Egglife Foods full-time in June 2020. Kroll previously served as CEO of the Chicago-based coconut water startup Coco5 and, before that, was chief marketing officer at MillerCoors.
“Shellie’s many years of experience in the CPG space will be such an asset to our company and accentuates our best-in-class leadership team,” said Kroll. “Shellie is joining at a critical time for Egglife Foods, as we are in the midst of a rapid growth trajectory that is only accelerating. Shellie will be a crucial asset to manage our growth in a financially efficient way.”
Davis is a graduate of the University of Western Ontario and University of Windsor.
To learn more about Egglife Foods, visit egglifefoods.com.
