Grand Rapids, Michigan-based Meijer’s Simply Give program is on track to fund up to 10 million meals before Thanksgiving with the help of its customers. To accomplish this goal, the retailer launched its longest-ever Double Match period, Nov. 7-25, meaning all Simply Give donation cards purchased on those days will be effectively tripled by Meijer, up to 10 million meals or $1 million.
“We’re pleased to help our customers stretch their hunger relief efforts even further by extending our Double Match period through Thanksgiving. After facing the challenges of last year’s holiday season, we have a lot to be grateful for this year,” said Cathy Cooper, senior director of community partnerships and giving for Meijer “But for so many families, the challenge of food insecurity remains as the ongoing pandemic and its resulting economic burdens fall largely on our community’s most vulnerable members.”
Along with the record-setting length of the November Double Match Days, the retailer’s matching donation will be divided evenly across more than 250 participating Simply Give holiday food pantry partners to ensure they all benefit. A customer’s $10 contribution will stay in the local neighborhood and the matching $20 from Meijer will support hunger relief locally and across the Midwest.
Meijer customers can help stock the shelves of a food pantry in their community by purchasing a $10 Simply Give donation card upon checkout at their local Meijer store or added to their Meijer.com order.
While the November Double Match Days end on Thanksgiving, the Holiday Simply Give campaign continues through Jan. 1. At the end of the campaign, the donation cards will be converted into food-only gift cards and given to the store’s partner food pantry to serve those facing food insecurity in that customer’s neighborhood.
“At Meijer, we believe that being a good company means being a good neighbor, so we’re happy to support our neighbors in need and provide a simple way for our customers to do the same,” said Cooper.
Customers can see what local food pantry their Simply Give donation card purchase supports here.
Each Meijer Simply Give campaign replenishes the shelves of more than 250 food pantries in Michigan, Illinois, Indiana, Ohio, Kentucky and Wisconsin. For more information on the Simply Give program, visit meijercommunity.com/simply-give.
According to Feeding America, every dollar donated to food banks results in an average of 10 meals donated to families in need.
Meijer operates more than 258 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. It is a privately-owned and family-operated company since 1934.