Home » Hy-Vee’s ‘Good Graces’ Private Brand Offers Gluten-Free Product Line

Hy-Vee’s ‘Good Graces’ Private Brand Offers Gluten-Free Product Line

graces

West Des Moines, Iowa-based Hy-Vee Inc. has launched Good Graces, a new private brand available at all its stores. The first line to launch includes a full range of gluten-free products for customers.

The budget-friendly offerings exclusive to Hy-Vee provide high-quality, gluten-free products at an affordable price, which helps make a gluten-free diet more attainable for customers. 

A selection of more than 30 Good Graces gluten-free products are already available in all Hy-Vee stores, with an additional 60 gluten-free items in development. Offerings include frozen items such as pizzas, breaded chicken nuggets and pasta entrees, alongside pantry staples like pastas, soups, oatmeal, pretzels, white cheddar puffs and granola.

Baking items such as almond flour, coconut flour and coconut sugar, as well as six different baking mixes, will be available beginning in mid-November just in time for holiday baking season. The gluten-free line will also include holiday favorites like stuffing, French fried onions and condensed soups.

“The demand for gluten-free products continues to rise, and Good Graces provides a high-quality and affordable selection of products,” said Darren Baty, EVP and chief merchandising officer for Hy-Vee. “This expansive product line ensures gluten-free options are accessible for everyone.”

Additional Good Graces product lines are planned in the coming months. Customers can find the Good Graces brand of products in their local Hy-Vee HealthMarket or through Hy-Vee’s Aisles Online service.

Hy-Vee Inc. is an employee-owned corporation operating more than 285 retail stores across eight Midwestern states with sales of more than $12 billion annually.

How Can Technology Help Independent Grocers In A Global Pandemic?

With a tremendous uptick in technology solutions in the industry, LOC Software discusses the technology trends and product innovations heading for the future in independent grocery.

Learn More

Learn how grocers of all sizes can engage Gen Z – the 67 million young people born between 1997 and 2012. Gen Z’s are the most racially and ethnically diverse of any generation.

They are the future of your business – your customers, your staff, and the influencers who will impact the buying preferences of your customers and the values of your staff.

Watch Now

Featured Photos

Featured Photo Illuminator Torch Awards, April 5
Anaheim Hilton
Anaheim, California
Share via
Copy link
Powered by Social Snap