Winter Sweetz, a Texas-based grapefruit brand owned by Lone Star Citrus, has launched its second annual “Sweeter in Texas” sweepstakes to celebrate the Texas red grapefruit season.
Through Jan. 28, Winter Sweetz is offering shoppers a chance to enter to win one $500 gift card grand prize and a shipment of about 20 Texas red grapefruits valued at $35.
Consumers can enter via the official sweepstakes entry form on the Winter Sweetz website, located here.
To elevate Texas red grapefruit season alongside the sweepstakes, Winter Sweetz is utilizing its website, product Kwik Lok messaging, social media platforms, influencer support and email marketing to drive entries as well as increase brand awareness.
In addition, Winter Sweetz will be using its platform to engage and educate consumers on how weather can affect the appearance of produce without compromising the quality and flavor. According to a recent study from Ohio State University that analyzed shoppers’ attitudes toward irregular produce, consumers are open to purchasing with the right marketing and messaging.
“The Texas winter storm that hit us in February posed many obstacles as it knocked the blooms off the trees and destroyed their canopies,” said April Flowers, director of marketing at Winter Sweetz. “Despite those challenges, the trees are recovering very nicely, and we’re especially thankful to be harvesting and shipping our delicious, sweet red grapefruit this season, even if they appear less than perfect. We look forward to engaging with our shoppers and helping them understand that it’s truly what’s on the inside that counts!”
Visit lonestarcitrus.com to learn more about Lone Star Citrus Growers. For more information on Winter Sweetz and to stay up to date on the sweepstakes, visit www.wintersweetz.com or follow the brand on Facebook, Instagram and Twitter.
While Winter Sweetz Texas red grapefruits are available on the market during the fall and winter months, they grow during the summer, soaking in as much of the South Texas sun as they can.