Parsippany, New Jersey-based Tic Tac is launching limited-edition packs featuring positive messages to inspire consumers to share kindness and connect with others.
The new packs feature 12 unique Tic Tac sayings, such as “Keep Your Day In Mint Condition,” “Orange You Glad We Have Each Other?” and “Up For An Adventure?” on Freshmint, Orange and Fruit Adventure flavors.
These positive packs are available on shelves through April.
“With this line of limited-edition packaging, we wanted to take our brand ethos of giving consumers the confidence they need to the next level by prompting them to share kindness and connect with others in a way that only Tic Tac can,” said Neal Finkler, senior marketing director.
“We are looking forward to seeing all the refreshing moments our fans create with our playful new packs,” he said.
To introduce the new packs to shelves, Tic Tac is inviting consumers to enter the “Share the refreshMINT” sweepstakes to win prizes, including $10,000, a movie projector, swag and more.
To enter, consumers can purchase one of the limited-edition packs and capture the “mo-mint” by submitting a photo showcasing how Tic Tac inspired a new moment of positivity, joy or connection, along with #RefreshmintSWEEPS on social media.
Tic Tac is also debuting Tic Tac Messenger where consumers can send messages to friends through an augmented reality experience. Consumers can visit tictac.com for more details.
The Tic Tac brand was launched in the U.S. in 1969 by the Italian confectionery manufacturer Ferrero and has been a leading mint brand for more than 50 years.