Los Angeles, California-based The Wonderful Co. has appointed veteran public affairs and communications executive Seth Oster as the company’s first chief corporate affairs officer.
Oster will oversee TWC’s global corporate communications and public affairs practice across its multibillion-dollar business lines and will play an integral role in helping drive the company’s government relations activities and corporate social responsibility activities.
Oster joins The Wonderful Co. from United Talent Agency, a talent, entertainment and sports representation company where he was a partner and global chief communications officer.
Oster begins his post at TWC on Feb. 7, reporting to Michael Perdigao, president of advertising and corporate communications.
“The Wonderful Company continues to grow and evolve and remains committed to delivering healthy brands, while continuing to drive positive change for the neighborhoods in which we operate,” said Lynda Resnick, vice chair and co-owner of The Wonderful Co.
“We are a company that does well by doing good. Seth’s appointment to this newly created role is central to further strengthen and accelerate the connection we have with our customers, communities, business partners and employees around the globe,” she said.
Previously, Oster was managing director and CCO at global consulting and accounting conglomerate KPMG, overseeing all of its corporate communications strategies.
Oster was appointed by President Barack Obama to serve as the top public affairs official at the U.S. Environmental Protection Agency in the first term of his administration.
He also was chief communications and marketing officer for Paul Allen’s Vulcan Inc. and held senior executive roles at the Motion Picture Association of America, the Screen Actors Guild, Napster and Stamps.com. Oster served earlier in his career as a Capitol Hill aide to U.S. Sen. Dianne Feinstein of California.
“This is a deeply meaningful opportunity to be part of a team committed to continually proving the thesis that smart, dedicated people can build, grow and transform businesses at the same time they improve the lives of the people and communities where that business is done,” said Oster.
“The Wonderful Company has long been a leader and a role model in demonstrating that business and community success can go hand-in-hand. I am excited to take on this new role and be part of advancing this work, in partnership with the company’s customers, employees, partners and communities,” he said.
A graduate of The George Washington University in Washington, D.C., Oster lives in Los Angeles with his wife and two children, and their dog, Lola.
The Wonderful Co. is a privately held global company. Itsbrands include FIJI Water, POM Wonderful, Wonderful Pistachios, Wonderful Halos, Wonderful Seedless Lemons, Teleflora, JUSTIN Wines, JNSQ Wines and Landmark Wines.
For more information, visit wonderful.com.