Amanda Hesser, founder and CEO of Food52, will offer an in-depth look into the development and growth of the company during the keynote session at The Inspired Home Show in Chicago. Food52 is a next-generation cooking and home company built on a blend of content, community and commerce.
“Food52 is a leading innovator in the cooking and overall home space. They have created a brand that aligns with the lifestyle focus of The Inspired Home Show. We are delighted to have Amanda tell her story of how she grew a website focused on sharing recipes, cooking techniques, tips and cooking tool recommendations with an enthusiast community into one of the fastest-growing companies in America,” said Derek Miller, IHA president and CEO.
“It has been exciting to watch Food52 develop its own branded product line, launch an online store, acquire meaningful home and housewares brands and expand into categories of home décor. Food52’s journey is similar to that of The Inspired Home Show, which has evolved from a marketplace of home and housewares products to a space that connects not only buyer to seller but also product to lifestyle and the industry to the consumer mindset,” he said.
Hesser will speak about her company’s journey with Peter Giannetti, editor-in-chief of HomePage News, in a fireside chat March 6 at noon Central time in Room S100/Grand Ballroom at McCormick Place.
Hesser’s insights on the housewares omni-channel industry and her perspective on how Food52 has evolved will provide a re-engagement of in-person storytelling for the industry after two years of being unable to hear directly from peers about challenges, strategies and success stories.
During the chat, Hesser will reveal how the pandemic has reaffirmed Food52’s founding mission to serve its expanding community. She will share her perspectives on how the Food52 brand pioneered the convergence of new consumer media with innovative merchandising and marketing to create an untraditional, yet authentic, dynamic and influential content-driven marketplace.
Founded in 2009, Food52 now reaches more than 25 million people monthly.
The session will also examine the impact of recent strategic moves by Food52, including acquisitions of Dansk cookware and tableware and Schoolhouse décor, the creation of the Home52 vertical and brick-and-mortar retail plans – and how they are among the core building blocks for the future of the company.
Prior to founding Food52, Hesser was a reporter, feature writer and food editor at The New York Times, and she also authored several award-winning books including “Cooking for Mr. Latte: A Food Lover’s Courtship, with Recipes,” “The Cook and the Gardener” and “The Essential New York Times Cookbook.” She is the co-author of three Food52 cookbooks.
The Inspired Home Show, IHA’s global home and housewares marketplace, will be held March 5-8 at Chicago’s McCormick Place Complex and feature 2,000 exhibitors and thousands of buyer attendees from around the globe.
For more information about the 2022 Show and to register for a show badge, visit theinspiredhomeshow.com.
Information on what precautions are being taken to ensure the health and safety of the industry is available on the COVID Readiness webpage.