Home » Goldfish Launches Mega Bites: A Reboot Of Classic Cracker

Goldfish Launches Mega Bites: A Reboot Of Classic Cracker

Goldfish Launches Mega Bites: A Reboot Of Classic Cracker

Norwalk, Connecticut-based Pepperidge Farm has added Goldfish Mega Bites to its portfolio of more than 20 Goldfish cracker varieties. 

Mega Bites is a bigger, cheesier “reboot” of the classic Goldfish that kids of all ages have enjoyed for nearly 60 years. 

A permanent addition to the Goldfish lineup, Mega Bites are 50 percent larger than regular Goldfish and also offer new taste and texture. 

Created specifically with adult consumers in mind, Mega Bites are available in Sharp Cheddar and Cheddar Jalapeño with a touch of heat with a crispy, flaky texture.

Goldfish were first introduced to the United States in 1962 and originally offered as a snack to be served with cocktails, showing up at local watering holes, pubs, bowling alleys, dinner parties and more. The crackers grew to such popularity that they were even taken to space aboard the Space Shuttle Discovery in 1988. 

Goldfish became a very popular kids’ snack when smiles were added to many flavors in 1997. 

In recent years, Goldfish consumption has shifted with adults consuming 40 percent of all Goldfish sold. Goldfish developed Mega Bites as a new solution to satisfy the cravings of these longtime fans. 

“This is the first time Goldfish has created a snacking experience specifically with ‘Grown Up’ tastes in mind,” said Janda Lukin, chief marketing officer of Campbell Snacks. 

“We’re at the start of a new chapter for the brand and are expanding our offerings and appeal to all age groups…while remaining a snack for all families. We’re excited to keep creating bold and playful snacks and experiences,” said Lukin.

Goldfish Mega Bites are rolling out to major retailers where you buy Goldfish, for a suggested retail price of $2.69 per 5.9 oz. bag.

For more information on Goldfish crackers, visit pepperidgefarm.com/product-categories/goldfish-crackers 

Pepperidge Farm is a brand of premium quality snacks, fresh bakery products and frozen foods founded in 1937. The Pepperidge Farm brand includes nearly 100 different snacks including more than 30 varieties of Goldfish crackers and 65 varieties of cookies. The portfolio includes Goldfish crackers, Milano cookies and Pepperidge Farm Farmhouse Thin & Crispy cookies. 

Founded by Margaret Rudkin, an entrepreneurial homemaker who began baking wholesome bread for her allergy-afflicted son, Pepperidge Farm branded products are now in approximately 75 percent of homes nationwide. 

For more information, visit pepperidgefarm.com

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