Iselin, New Jersey-based Birdzi has unveiled several major accomplishments from 2021. Highlights included hosting 38 retail conversations on The Retail Perch podcast and enabling three major regional grocers to implement an advanced customer intelligence platform.
Client updates, results
Birdzi’s customer intelligence platform attracted three new major regional grocers in 2021: Coborn’s, Harps, and Strack & Van Til.
- With Birdzi, Coborn’s witnessed a 355 percent increase in customer retention, a 16 percent increase in trips per month and a 23.7 percent increase in spend per month.
- Harps implemented an app powered by Birdzi’s customer intelligence platform that received 10,000 downloads and incorporated branded coupons, front-of-store beacons, store mapping and shoppable recipes that enhanced the customer journey.
- Birdzi helped Strack & Van Til leverage a customer dashboard, shopper analytics, digital offer management, and personalized ad flyers and product recommendations.
Award-winning customer relationships
In addition to gaining new clients, Birdzi’s ongoing relationship with Weis Markets found even greater success in 2021. Ron Bonacci, VP of marketing and analytics at Weis Markets, received a Retail Innovator Award from Retail Touchpoints for his work with Birdzi.
Birdzi allowed Weis to go beyond the traditional vendor-selected discounts and strategically promote all 40,000 products sold in the store including private label products. Weis achieved a net incremental sales increase with an ROI of more than 13 times on customers that received targeted offers and a 38 percent increase in categories shopped in the store.
Game-changing industry conversations
Shekar Raman, Birdzi CEO and co-founder, teamed up with Gary Hawkins, Birdzi’s advisor and CEO of the Center for Advancing Retail & Technology, to continue “The Retail Perch,” a podcast designed to help retailers make sense of industry news and the latest technology.
The Retail Perch celebrated one year of episodes in August. In the 40 episodes that premiered in 2021, the podcast has hosted guests from Microsoft Startups, RevTech Ventures, Scimone Advisors, Delivery Solutions and more.
“At Birdzi, every member of our community, from our employees to our clients and partners, has a voice and it was an honor to see everyone’s work come together in such profound ways last year,” Raman said.
“In 2022, we’ll be introducing health and wellness-based solutions, retail media networks and more. I can’t wait to see our customers benefit from what we’ve got up our sleeves,” he said.
For more information, visit birdzi.com.
