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IRI/SNAC Report Shows Snack Sales Spike During Big Game Week


Total snack food sales jumped 12.5 percent to $487 million during Super Bowl Week 2021, according to new data from IRI, commissioned by SNAC International, the trade association of the snacking industry. The biggest sales increases by category for the Big Game week are tortilla chips, potato chips, pretzels, pork rinds and refrigerated dips. 

“In America, football, snack foods and fun go together,” said Elizabeth Avery, president and CEO of SNAC. “Regardless of where you’re watching the Big Game this year, we know the bowl of snacks will be at the center of your huddle.”

The new snacking data, provided by IRI, compared 2021 shopping data from Big Game week to the prior week. It shows a significant increase in the following snack categories during Big Game week: 

  • Tortilla chips: 26.5 percent;
  • Potato chips: 12.2 percent;
  • Pretzels: 9.2 percent;
  • Refrigerated dips: 33.3 percent; and
  • Pork rinds: 7.6 percent.

The data revealed an interesting snacking fact in the COVID era. Snack food sales volume and spending rose from 2020 to 2021, signaling that snack consumption grew regardless of whether or not the game took place with traditional parties or gatherings or in the midst of COVID-19 precautions. The data signals a bright future for snacking growth.

In total, Americans eat 112 million pounds of snacks on Big Game Sunday, or the equivalent of 270 jumbo jets.

This is the fourth year SNAC has monitored consumer spending on snacks for the Big Game, with total purchasing on snacks rising from $370 million to $487 million during that time.

“Despite supply chain concerns impacting manufacturers of all kinds, America’s snack food companies are working overtime to ensure consumers have access to their favorite snack foods for the 2022 [Big Game],” Avery said.

Founded in 1937, SNAC International is the leading international trade association for the snack industry representing over 400 companies worldwide, including suppliers, marketers and manufacturers. Upon its three pillars of education, advocacy, and networking, SNAC is committed to connecting the snack industry to create growth and opportunity.

For more information, visit snacintl.org.

For more snacks news from The Shelby Report, click here.

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