Home » PeaTos Goes Plant-Based With A New Packaging Design And Mascot

PeaTos Goes Plant-Based With A New Packaging Design And Mascot


Last updated on March 25th, 2022 at 12:53 pm

Los Angeles, California-based PeaTos has announced the brand is going all plant-based and has unveiled an updated look featuring the new face of PeaTos, “sassy” female character, DJ_P. This news comes as the salty snack category is expected to reach $29 billion in 2022


“’For decades, the category has been dominated as a monopoly by PepsiCo subsidiary Frito-Lay, meaning consumer choice at the retail level is an illusion,” said Nick Desai, founder and CEO of PeaTos. “But those days are over – consumers no longer need to sacrifice taste for nutrition. PeaTos is the only brand to make good on the dream of bridging the gap between junk food taste and better-for-you nutrition.” 

A recent consumer study conducted by PeaTos showed that the brand performs exceptionally high among families with kids. PeaTos households have almost twice the kids of Cheetos, Funyuns and Pirates Booty and three times that of better-for-you brands like Hippeas.

“Kids are the toughest customers, and our research tells us kids love the taste and crunch of PeaTos. We’ve effectively put an end to snack-time negotiation with plant-based snacks that taste just like the leading junk food snacks. Kids can’t tell the difference and parents love them too,” Desai said.

PeaTos replaces the traditional corn base with nutrient dense peas and uses only all-natural, non-GMO ingredients with nothing artificial. Each serving has two times the amount of protein and three times the amount the fiber than the leading salty snack counterparts and contains less calories, fat, sodium and no dairy. PeaTos is available in classic cheese curls, fiery hot curls, classic onion rings, and the all-new crunchy pizza rings. 

Building on its early success, the company is adding a new attention-grabbing packaging featuring a sassy female character named DJ_P. The company believes that this move will favorably position the brand to dominate the salty snack category and win big with kids of all ages.

“While other better-for- brands take a uniformly niche, nutrition-first approach, our new look reflects our unique fun and flavor first approach to snacking,” Desai said. 

In support of its new packaging and offerings, PeaTos is launching a 2022 marketing campaign consisting of in-store and trade promotions, consumer marketing, digital engagement and public relations. With a strong traditional retail presence nationwide and a robust ecommerce presence, PeaTos believes that it has developed a strong, loyal following and will continue to experience massive growth in all channels.

The new PeaTos packaging and DJ_P will debut at the New Hope Network’s Expo West conference from March 8-12 at booth No. 5540.

For more information, visit peatos.com.

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